Alibaba Group Holding Limited (NYSE: BABA) today announced that USD14.3 billion (RMB91.2 billion) of gross merchandise volume (“GMV”) was settled through Alipay on Alibaba’s retail marketplaces on November 11, 2015, making the 2015 11.11 Global Shopping Festival the largest shopping day in history. Mobile GMV settled through Alipay accounted for 68.7 percent of total GMV.
Total mobile GMV increased by 158 percent compared to 2014. Total number of mobile buyers on Tmall.com and Taobao Marketplace was 95 million.
This year’s 11.11 highlighted Alibaba’s globalization strategy, allowing Chinese consumers to purchase high-quality, authentic global brands and imported goods from businesses of all sizes around the world. More than 16,000 international brands with completed transactions. 33 percent of total buyers purchased from international brands or merchants. Top countries selling to China included: United States, Japan, South Korea, Germany and Australia.
Source: Alibaba Press Release