Alibaba officebiz3Alibaba Group announced the appointment of Roland Palmer as managing director of Alibaba Group Netherlands and member of the Alibaba Group EU leadership team, effective immediately. This senior management appointment and establishment of an Amsterdam, Netherlands office rounds out Alibaba Group’s expansion in the European market and provides a local contact for customers and partners in the Benelux region.

The company’s European presence is a critical part of the company’s globalization strategy to serve as a “gateway to China” for international brands and businesses of all sizes. As a part of this international expansion and in order to better serve existing and future partners in Europe, the company has already opened country offices in Milan, Italy, Munich, Germany and Paris, France as well as expanding its presence in the UK.

The Netherlands office will assist current partners, local brands, retailers and government partners across Benelux who wants to access the large and growing Chinese consumer base looking for high-quality international products and services. A “one-stop shop” for Benelux local business that will encompass the entire scope of Alibaba Group’s ecosystem, Alibaba’s Netherlands country office will help identify the most suitable local products for the Chinese market, help merchants sell on Alibaba’s platforms, assist with outbound and inbound logistics, and facilitate online transactions for Chinese consumers and tourists.

Source: Alibaba Press Release