Alibaba Group has announced a new alliance with international brands including Louis Vuitton, Samsung and Mars that will leverage big data and the latest in anti-counterfeiting technology to continue the global fight against fakes.

The Alibaba Big Data Anti-Counterfeiting Alliance, which has about 20 members, will bring together industry and technical know-how as a key strategy for keeping the e-commerce company’s platforms free of pirated goods, the company said in a release on Monday.

Last month, Alibaba showcased some of those capabilities when it disclosed that its use of algorithms, artificial intelligence and machine learning, coupled with data, helped to shutter 417 production rackets, arrested 332 suspects and seized fake goods valued at RMB 1.43 billion ($207.2 million) in a joint operation with Chinese law enforcement between April and July last year. Codenamed “Operation Cloud Sword,” the hunt for counterfeiters on the internet resulted not only in the shutdown of their online stores but in a crackdown in their offline operations as well.

Alibaba’s anti-counterfeiting technologies scan as many as 10 million product listings a day, the company said. In the 12 months ending last August, the company had removed more than 380 million product listings and closed down 180,000 third-party seller stores. All the brands that sell on Alibaba’s e-commerce platforms benefit from these technologies in the fight against fakes, the company said. However, the Big Data Anti-Counterfeiting Alliance was created to increase cooperation and transparency among all stakeholders, while also providing brands and rights holders with a more formal channel for information sharing. As brands increase the amount of information they share with Alibaba, the company said it is better able to protect their intellectual property.

The members will also distribute among the alliance their own anti-counterfeiting expertise and data in order to bolster the efforts of the entire group. Alibaba said that it would feed the information to brands and, ultimately, law enforcement to further support investigations and prosecutions offline. Such cooperation resulted in the closing of about 675 counterfeit operations in the year ending last August, the company said.

Source : Alizila