Alibaba Restructures 0nline Advertising Divisions

Posted by Joachim Bartels | Jan 4, 2013 | Alibaba, China, E-Commerce, Online Media - Buyer - Seller Platforms, Taobao | 0 |

Alibaba Group announced the return of Alimama, an ad exchange platform launched by Alibaba in 2007, to cover wireless advertising for the company’s online platforms including the consumer-focused Taobao.

Alimama will also merge with Taobao Alliance, an affiliate advertising program of Taobao which currently provides ad services for the platform. Taobao Alliance will reportedly continue as a business line on the Alimama platform.

The Alimama platform will contain three main components: Taoke, the affiliate advertising service of Taobao Alliance, display advertising available via Alibaba’s shopping search engine eTao’s TANX (Taobao Ad Network & eXchange), and a newly-established mobile ad union service.

Business Strategies Group Hong Kong – www.bsga.com

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