To read the full story click on the link:    Alibaba’s Data Assets  

The Economist highlighted in a recent article the fact that through its various subsidiaries, the Alibaba Group holds a highly valuable, but as of yet, largely untapped resource: data covering the online buying behavior and credit histories of millions of individuals and small- and medium-sized enterprises in China.

Alibaba now has a “live data monitoring room” at its headquarters in Hangzhou which offers real-time figures on the millions of users trading on the company’s various e-commerce platforms.  The company’s B2C arm, Taobao, boasts 300 million registered users and facilitated transactions valued at US$29 billion in 2009 alone. 

Source:  Economist, Business Strategies Group Hong Kong and BIIA comment.