Alibaba to Launch US Consumer E-commerce Site “11 Main”

Posted by Joachim Bartels | Feb 15, 2014 | Alibaba, China, E-Commerce, Taobao.com, Tmall, Uncategorized, United States | 0 |

Alibaba plans to launch its first majority owned E-commerce venture in the US. “11 Main” (business-to consumers) is to be launched by Alibaba’s US subsidiaries Vendio and Auctiva. Alibaba did not disclose any details other than describing it as a boutique ecommerce platform selling interesting quality products from hand-picked shop owners. Alibaba, though its English language website ‘AliExpress’, currently connects US businesses with Chinese wholesalers.

Alibaba’s Tmall and Taobao ecommerce platforms account for nearly 5% of China’s retail trade. Last month Alibaba took a US$15 million minority stake in 1stdibs, a luxury ecommerce platform. It also owns a minority stake in US based Shop-Runner Inc.

Source: Financial Times

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