Alibaba Group and the German Metro Group are going to establish a strategic partnership to promote e-commerce in China.  Metro Group will launch its official flagship store exclusively on Alibaba Group’s T-mall Global platform, selling German products to the Chinese consumers.

Metro Group currently operates in over 80 wholesale markets in China, under Metro Cash & Carry. The new cross-border e-store on T-mall Global helps Metro to further tap the Chinese market. The online storefront will sell products from both private labels, as well as supplier brands from Germany.

In addition to the online flagship store, both companies also agree to explore omni-channel opportunities in areas including global sourcing of quality products in different categories, supply chain optimization and market insights leveraging on big data.

Source: Alibaba Group Press Release