Alibaba’s Tmall Cuts Prices, Expands Product Range

Posted by Joachim Bartels | Jun 15, 2012 | Alibaba, China, E-Commerce | 0 |

Hangzhou, 12th June: Chinese ecommerce giant, the Alibaba Group, unveiled a series of plans to diversify and boost sales on its B2C platform Tmall. In a bid to attract more customers, Alibaba aims to reduce the price of goods sold on Tmall by subsidising vendors to the tune of US$47 million.

The goods targeted will mainly be sold in the electronics category, where vendors can reportedly apply to Tmall for subsidies to reduce the price of goods sold or a rebate could be paid directly to consumers by Alibaba. Separately, Alibaba will also further expand its business portfolio by entering the online book-selling market. Also on the Tmall platform, Alibaba will offer more than 1.3 million titles including reference books, novels, and business-related books. This offering will be in direct competition with established players in China such as 360Buy.com, Dangdang and Amazon China.

Source: Business Strategies Group Hong Kong

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.