Alimama Launches Big Data Marketing Platform ‘Damo Jian’

Posted by Joachim Bartels | Aug 25, 2015 | Alibaba, Alimama.com, BIG DATA, China, Consumer Marketing, Marketing Tools, Platforms / Workflow Tools | 0 |

Chinese e-commerce conglomerate Alibaba Group’s (NYSE: BABA) online ad exchange, Alimama.com, announced its new big data marketing platform Damo Jian. Damo Jian will leverage Alibaba’s customer data (such as purchase history, location, browsing behavior, payment history, and social data) to provide advertising and marketing services for brands on Alibaba’s websites and partner websites.

Source: Marbridge Daily (English) / Diankejie (Chinese)

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.