Amazon, Wal-Mart Ahead In Cyber Monday Traffic Survey

Posted by Joachim Bartels | Nov 29, 2012 | E-Commerce, United States | 0 |

The new age of retailing:

Amazon.com (AMZN) and Wal-Mart (WMT) built on their Cyber Monday leads this year, while Target (TGT) and JCPenney (JCP) lost shoppers, according to market researcher Experian.

Experian said in a blog post that visits to Amazon’s website increased 36% over last year’s Cyber Monday, to nearly 35 million. It was the top e-tail site by visitor count. No. 2 Wal-Mart’s visits rose 21% to 18.6 million, while Best Buy (BBY) came in third at 9.4 million, up 10% from last year.

As IBD reported Wednesday, overall Cyber Monday spending hit a record $1.46 billion this year, up 17% from a year ago.

But not all retailers benefited equally. According to Experian, Target and Penney rounded out the top 5 e-tail sites by traffic, but their numbers 4% and 1%, respectively, vs. Cyber Monday 2011.

Source: Investors Daily License.icopyright.net

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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