Mobile analytics company App Annie acquires Distimo, raises $17M.
App Annie has raised another $17 million from its existing investors and is acquiring one of its competitors, Distimo. Both companies provide data on how people are using mobile apps and mobile websites. App Annie has built a strong reputation in the mobile gaming world for providing data on the game apps it tracks, while Distimo has focused more on non-gaming apps. (VentureBeat has frequently referred to data from both companies in our coverage of apps and games: see App Annie news and Distimo news on VB.)
App Annie started in Beijing and is now headquartered in San Francisco, while Distimo is based in the Netherlands. Distimo will be renamed App Annie Netherlands and will serve as the company’s European R&D center, while its sales offices in London and San Francisco will be merged with App Annie’s offices in those cities, so the merger seems quite complementary in many ways. After the acquisition, App Annie will have nearly 600,000 apps relying on its analytics tools, representing 270,000 business users, an increase of about 130,000 apps and 50,000 users. The combined company will have 240 employees.
As for the new funding — App Annie’s fourth — existing investors IDG Capital Partners, Greycroft Partners, and Sequoia Capital put in a combined $17 million, bringing the company’s total capital raised to $39 million. No new investors were involved. The new round will be used in part to fund the acquisition of Distimo and also to expand the company’s product line and marketing efforts worldwide. The valuation was not disclosed.
The companies also declined to state the price of the acquisition, only noting that it was for a combination of cash and stock.
About: App Annie Analytics makes it easy for app publishers to track their apps’ downloads, revenues, rankings and reviews for iOS and Android. App Annie is a privately held global company of more than 110 employees with offices in San Francisco, Beijing, Hong Kong, London, Seoul, and Tokyo.