IBM and AppleBy bringing together the analytics and enterprise-scale computing of IBM with the elegant user experience of iPhone and iPad, this partnership will deliver a new level of value for businesses.

Apple and IBM announced an exclusive partnership that teams the market-leading strengths of each company to transform enterprise mobility through a new class of business apps – bringing IBM’s big data and analytics capabilities to Apple’siPhone and iPad.

The landmark partnership aims to redefine the way work will get done, address key industry mobility challenges and spark true mobile-led business change – grounded in four core capabilities:

  • a new class of more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad;
  • unique IBM cloud services optimized for iOS, including device management, security, analytics and mobile integration;
  • new AppleCare service and support offering tailored to the needs of the enterprise; and
  • new packaged offerings from IBM for device activation, supply and management.

IBM Quote re AppleThe new IBM MobileFirst for iOS solutions will be built in an exclusive collaboration that draws on the distinct strengths of each company: IBM’s big data and analytics capabilities, with the power of more than 100,000 IBM industry and domain consultants and software developers behind it, fused with Apple’s legendary consumer experience, hardware and software integration and developer platform.

So Apple and IBM take on corporate market together.  What will the antitrust regulators say? 

Apple has been dragged into the enterprise by individuals that want the same mobile convenience on the job that they use in their personal lives.  “For the first time ever we’re putting IBM’s renowned big data analytics at iOS users’ fingertips, which opens up a large market opportunity for Apple,” Tim Cook, Apple’s chief executive, said in a joint statement. “This is a radical step for enterprise and something that only Apple and IBM can deliver.”   The deal will see IBM provide cloud services, including device management and security, for Apple’s handsets and tablets, which it will sell to large business and government customers loaded with apps specialized for particular industries.

Although Apple says 98 per cent of Fortune 500 companies use its devices, the partnership is an acknowledgment that the consumer-focused company lacks the expertise and salesforce required to tackle large corporate customers. It also comes amid continuing criticism of Apple’s cloud services and will provide a fillip to the iPhone, where revenue growth has slowed in recent quarters.

Source:  Financial Times and Supplychain247