Hong Kong, 16th November: Recent comScore data reveals that Asia now has the largest number of Internet users and it is also the region with the fastest growing online population. There are now 484 million Internet users in Asia and the region accounts for 41% of the 1.2 billion Internet users worldwide.

According to an article in Marketing-interactive, in the first nine months of this year, the number of Internet users in Asia grew by 22% and China and Japan led the way. China, which has the world’s largest number of Internet users, posted a 31% increase to reach just over 221 million. Japan recorded an 18% increase to 68 million and the number of users in India jumped by 17% to nearly 36 million.

The article quoted Will Hodgman, comScore executive vice president Asia-Pacific, “With most markets in the region experiencing double-digit growth, marketers and advertisers have the opportunity to capitalize on the potential of the online channel to reach and engage a surging number of people engaging in a variety of consumer activities online, including reading content, watching video, playing online games, engaging with brands, conducting financial transactions and making online purchases.”  Source: Marketing-interactive article

BIIA Newsletter January 2010 Issue