Not content with inking deals with Acxiom, Data Republic and Red Planet, Nine has secured a data deal Equifax. It means the network now has a bolstered set of specific data it can layer over its current assets and the move is set to appeal to marketers and agencies working in the finance and insurance space.
Considered one of the top three largest American credit reporting agencies in the US, Equifax’s Australian arm stems from its acquisition of credit information and analysis business in Australia and New Zealand, Veda, in 2016. Veda, a then ASX-listed firm, which also held a controlling interest in data and analytics agency Datalicious, was renamed Equifax and this is the unit who Nine is now working with.
Nine’s strategy is to create great content, distribute it broadly and engage audiences and advertisers. As the home of some of Australia’s most trusted and loved brands spanning News, Lifestyle, Entertainment, and Sport, Nine prides ourselves on creating the best content, accessed by consumers when and how they want it to ensure they are entertained, informed and connected each and every day. Nine operates in the following four divisions: free-to-air television, digital publishing, video-on-demand (advertising and subscription) and content production. Nine also has a long-running strategic relationship with Microsoft, selling their suite of advertising products while leveraging their world-leading technology, data, insights and innovation, along with data relationships with Data Republic and Red Planet. Our broader investments also include a 50% interest in Stan, as well as interests in RateCity, CarAdvice, Pedestrian.tv and ASX-listed financial services company, Yellow Brick Road.
Source: Ad News