Ruth-Stevens-2-150x150Business marketers have much to gain from retention marketing.  Business customers tend to be fewer and valuable – meaning you can’t afford to lose even one.  But how do you keep your customers active and buying from you, versus the competition?  How do you prevent defection?

The attached White Paper defines retention marketing and explains its importance to business marketers.

To down load the document click on this link:   B2BCustRetention (1)

About the author:   Ruth P. Stevens consults on customer acquisition and retention, and teaches marketing at companies and business schools in the U.S. and abroad. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. She is the author of Maximizing Lead Generation: The Complete Guide for B2B Marketers, and Trade Show and Event Marketing. Ruth serves as a director of Edmund Optics, Inc., the HIMMS Media Group, and the Business Information Industry Association. Learn more at  Ruth Stevens is a director of BIIA.