Baidu Logo 2Recently China’s internet regulators issued a new rule for online advertising. The rule, which comes into effect this September, targets all online advertisers but most certainly targets Baidu (NASDAQ:BIDU) more than anyone. The regulation might be interpreted as a significant hit to the king of China’s search engines, but I argue that investors have little to fear, as the regulations bring BIDU more up to speed with the modern rule; BIDU was headed that way anyhow.

The best model for successful search advertising is of course Google (NASDAQ:GOOG) (NASDAQ:GOOGL), who has engaged in significant amounts of split tests to have arrived at the current model of search ads.

Source:  Seeking Alpha

Note: China’s State Administration for Industry & Commerce last week issued new rules on the classification of Internet ads. From September, paid searches will be treated as Internet advertising for the first time and that revenue could be subject to an additional 3 percent tax.