The Chinese search engine Baidu Inc announced that it has started a beta test for its instant message (IM) product, marking the company’s formal entry into China’s IM market. “IM is one of Baidu’s few ‘strategic’ products and it has been developing it for over a year,” a company statement said. It refused to disclose the scale of the test, or when the test will be over.  Since last year, rumors have been rife that Baidu has been eyeing the IM market in the hope of finding another revenue generator outside its online search business, in order to maintain rapid growth.   Source: China Daily

BIIA Newsletter March 2008 Issue