Chinese search giant launches gouwu.baidu.com in partnership with local e-commerce players such as 360buy.com and Yihaodian, as it looks to increase its online advertising revenue. The purpose of these partnerships with local e-commerce players is to offer a vertical search site for online shoppers, but the service will not include Web stores of rival Alibaba.
Pioneering partners for the platform include 360buy.com, Wal-Mart-backed Yihaodian, Amazon China, Suning.com, 51buy.com and Vancl.com.
Source: Znet.com