Baidu Looks to Mobile Search for Growth

Posted by Joachim Bartels | Feb 20, 2012 | Baidu, China, Mobile Services, Search & Aggregation | 0 |

Baidu Inc, plans to begin monetising its mobile search traffic and social media platforms this year in an effort to boost growth outside its traditional PC domain, Baidu’s chief executive said on Friday.

Baidu has expanded its dominant position in China’s Internet search market ever since Google Inc decided in 2010 to relocate its search engine to Hong Kong following a standoff with the Chinese government over Internet censorship.

In December last year, Dell Inc launched a smartphone based on Baidu Yi, a Linux-based mobile platform that links with Baidu’s Internet services and will also run Android apps. Li said the firm was hoping to work with more smartphone vendors to expand the use of its mobile platform.

Source: Fox Business

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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