Baidu China released both its fourth quarter and full year results. Revenues in 2011 were US$2.3 billion – that is an impressive year-on-year increase of 83%. Net income attributable to the company in the year jumped 88% reaching US$1.1 million. Diluted earnings per share in the period were RMB 18.99 (US$3.02).
Baidu attributed the growth to the increases in both the number of active online marketing customers and its revenue per customer. Active online marketing customers increased 18% to about 488,000 in 2011 and revenue per customer jumped to US$4,719 – a rise of 55% compared to 2010.
Baidu’s management also provided guidance for the first quarter of 2012. Revenues are expected to be between US$667 million and US$688 million – that is an increase of 72%-78% over the first quarter of 2011.
Source: Business Strategies Group Hong Kong www.bsgasia.com