Baidu Reports Impressive Revenue Growth of 83% for the Year 2011

Posted by Joachim Bartels | Feb 25, 2012 | Baidu, China, Search & Aggregation | 0 |

Baidu China released both its fourth quarter and full year results. Revenues in 2011 were US$2.3 billion – that is an impressive year-on-year increase of 83%. Net income attributable to the company in the year jumped 88% reaching US$1.1 million. Diluted earnings per share in the period were RMB 18.99 (US$3.02).

Baidu attributed the growth to the increases in both the number of active online marketing customers and its revenue per customer. Active online marketing customers increased 18% to about 488,000 in 2011 and revenue per customer jumped to US$4,719 – a rise of 55% compared to 2010.

Baidu’s management also provided guidance for the first quarter of 2012. Revenues are expected to be between US$667 million and US$688 million – that is an increase of 72%-78% over the first quarter of 2011.

Source: Business Strategies Group Hong Kong www.bsgasia.com

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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