Beijing, 31st March: Baidu, China’s leading search engine with more than 80% market share, has announced that it will be closing its e-commerce platform, Youa. The platform will be shut-down next month and users will be migrated to other platforms – primarily Rakuten China and Yaodian100.

Youa was established as a competitor to the Alibaba Group’s Taobao which now has over 370 million registered users and a more than 70% market share of ecommerce transactions in China.  Source: Business Strategies Group