Baidu to Acquire Sogou

Posted by Joachim Bartels | May 20, 2013 | Baidu, China, Ownership Changes of Information Companies, Search & Aggregation, Sohu.com Inc. | 0 |

According to Marbridge Consulting, Chinese internet company Baidu (Nasdaq: BIDU) has entered into an agreement to fully acquire internet firm Sohu’s (Nasdaq: SOHU) online search subsidiary Sogou.

Under the terms of the agreement, Baidu will acquire Sogou for USD 2-2.5 bln in an as yet unknown combination of cash and stock in Baidu’s online video subsidiary, iQiyi. After the transaction, Sohu could be iQiyi’s largest stakeholder, in which case Sohu may no longer be interested in acquiring Chinese P2P streaming video platform PPLive (PPTV), as previously rumored. Neither Baidu nor Sogou has confirmed the rumor.

Source: Marbridge Consulting

About The Author

Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.