BAIDU UNVEILS “QIYI” AS NAME FOR INDEPENDENT ONLINE VIDEO ARM

Posted by Joachim Bartels | Dec 29, 2010 | Baidu, China, Search & Aggregation | 0 |

Baidu’s independent online video website subsidiary officially unveiled its brand name “Qiyi” February 24 and is schedule to have the website launched in March. The subsidiary will use the domain name www.qiyi.com when the website is officially launched. The website’s logo contains its brand name in Chinese and the domain name in English. The subsidiary’s CEO Gong Yu said the “Qiyi” video platform will focus on hours-long video content such as films and TV series and follow the development mode of broadcasting licensed and HD programs. The subsidiary will also consider going public on the stock market in the future. Source: People’s Daily Online

BIIA Newsletter March I – 2010 Issue

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

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