Baidu’s independent online video website subsidiary officially unveiled its brand name “Qiyi” February 24 and is schedule to have the website launched in March.  The subsidiary will use the domain name when the website is officially launched. The website’s logo contains its brand name in Chinese and the domain name in English. The subsidiary’s CEO Gong Yu said the “Qiyi” video platform will focus on hours-long video content such as films and TV series and follow the development mode of broadcasting licensed and HD programs. The subsidiary will also consider going public on the stock market in the future. Source: People’s Daily Online

BIIA Newsletter March I – 2010 Issue