Beijing, 31st January: NASDAQ-listed Baidu, the leading Chinese language Internet search provider, released both its fourth quarter and full year results earlier this week. Revenues in the 2010 financial year were US$1.2 billion – that is an impressive year-on-year increase of 78%. Net income in the same period jumped 137% reaching US$534 million. Diluted earnings per share were US$1.53.
Baidu attributed the growth to the increases in both the number of active online marketing customers and its revenue per customer. The active online marketing customers increased 30% to about 412,000 in 2010 and revenue per customer jumped during 2010 to US$2,909 – a rise of more than 37% compared to 2009.