bThis The Data Wharehousing Institude (TDWI) Best Practices Report focuses on how organizations can and are using predictive analytics to derive business value. It provides in-depth survey analysis of current strategies and future trends for predictive analytics across both organizational and technical dimensions including organizational culture, infrastructure, data, and processes. It looks at the features and functionalities companies are using for predictive analytics and the infrastructure trends in this space. The report offers recommendations and best practices for successfully implementing predictive analytics in the organization.

TDWI Research finds a shift occurring in the predictive analytics user base. No longer is predictive analytics the realm of statisticians and mathematicians. There is a definite trend toward business analysts and other business users making use of this technology. Marketing and sales are big current users of predictive analytics and market analysts are making use of the technology. Therefore, the report also looks at the skills necessary to perform predictive analytics and how the technology can be utilized and operationalized across the organization. It explores cultural and business issues involved with making predictive analytics possible.

A unique feature of this report is its examination of the characteristics of companies that have actually measured either top-line or bottom-line impact with predictive analytics. In other words, it explores how those companies compare against those that haven’t measured value.

To read the full report click on this link:  TDWI_BPR_PredictiveAnalytics_Q114__Web

About TDWI:  TDWI, a division of 1105 Media, Inc., is the premier provider of in-depth, high-quality education and research in the business intelligence and data warehousing industry. TDWI is dedicated to educating business and information technology professionals about the best practices, strategies, techniques, and tools required to successfully design, build, maintain, and enhance business intelligence and data warehousing solutions. TDWI also fosters the advancement of business intelligence and data warehousing research and contributes to knowledge transfer and the professional development of its members.

Source:  The Data Warehousing Institute