Bisnode acquires fast-growing company Vendemore AB and broadens its offering into a new market segment. Vendemore maximises and more effectively drives new and add-on sales for B2B companies with the help of innovative new solutions for leads generation and selective online advertising. Bisnode acquires 51 per cent of the shares from the founders and will focus on increased expansion for the company.

Vendemore helps companies to increase their sales through pre-processed and qualified leads in a cost-effective manner. The offering includes solutions for companies to target visitors on their websites with customised marketing. The services are based on innovative technical solutions and close collaboration with both providers of business information and the customers.

“Through Bisnode’s acquisition of Vendemore, we are entering a new and fast-growing market segment. Today, a large and increasing share of the B2B companies’ advertising is linked to online marketing. Vendemore has the market’s top solutions and is undergoing powerful growth. Bisnode will further strengthen Vendemore by contributing stability and opportunities within the Group, which will benefit both parties,” says Mats Erwald, Regional Director Nordic at Bisnode.

Vendemore is a fast-growing and profitable company that had annual revenue of around SEK 9 million and 10 employees in 2010.

“The acquisition of Vendemore strengthens our Marketing Solutions offer and is in line with our strategy to expand in market segments with high levels of growth,” says Johan Wall, President and CEO of Bisnode.

For more information contact: Johan Wall, CEO and President, Bisnode  Tel: 46 8 558 059 31;  Mobile: 46 705 54 18 00 Email: johan.wall@bisnode.com

Mats Erwald, Regional Director Nordic, Bisnode Tel: 46 8 558 059 88; Mobile: 46 70 549 55 88  Email: mats.erwald@bisnode.com

Source: Bisnode Press Release