Bisnode Strengthens Core Business in Nordic Region

Posted by Joachim Bartels | Jan 8, 2012 | Bisnode, Denmark, Marketing & Sales Information, Member News, Ownership Changes of Information Companies | 0 |

Bisnode is following its strategy to streamline and focus on its core business. The market position in Denmark is being strengthened through the acquisition of 51 per cent of the shares in InfoDirekt AS, a leading provider of services for consumer marketing.

InfoDirekt helps companies in Denmark to find, maintain and develop their customer relationships by offering effective marketing information services with a consumer focus. The acquisition of InfoDirekt will give Bisnode clear opportunities to strengthen its position in Denmark and develop new Nordic solutions in collaboration with other companies in the Bisnode Group.

InfoDirekt has seven employees, is showing solid growth and has annual revenue of approximately SEK 13 million. Bisnode currently has a strong offering of digital business information services based on company information in Denmark.

Source: Bisnode Press Release

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.