According to Shanghai-based iResearch, the market for digital magazines in China, is in for a sharp increase.  While in 2005 the market was estimated to be a relative modest US$ 2,5 million, it is expected to be US$ 12.5 million by 2006 and US$ 156 million in 2010.  Given the complexities of print-based approaches to market entry, foreign publishers have taken the view that the electronic route will be easier.  Whether this will hold true has to be seen, because operating electronic editions within China is as highly regulated as print publishing.  In the meantime the media battle seems to shift away from print towards the online world where the gains of the future are felt to lie. Source:  EPS Insights September 27, 2006

BIIA Newsletter February – 2007 Issue