According to Shanghai-based iResearch, the market for digital magazines in China, is in for a sharp increase. While in 2005 the market was estimated to be a relative modest US$ 2,5 million, it is expected to be US$ 12.5 million by 2006 and US$ 156 million in 2010. Given the complexities of print-based approaches to market entry, foreign publishers have taken the view that the electronic route will be easier. Whether this will hold true has to be seen, because operating electronic editions within China is as highly regulated as print publishing. In the meantime the media battle seems to shift away from print towards the online world where the gains of the future are felt to lie. Source: EPS Insights September 27, 2006 www.epsltd.com
About The Author
Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.
The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.