Business.com launches next generation of product and content to assist SMEs with BDC Market Experts. These experts will provide daily, weekly, and monthly content that fits the unique business needs of our leaders and where they are in the buying process. Starting in August, market experts in finance, marketing, sales, human resources, technology, and entrepreneurial will be featured on Business.com.
“Every day, we focus our efforts on helping business leaders grow their business. Part of that process involves providing functional, actionable information, from a trusted source,” says Tony Uphoff, Business.com CEO. “Business leaders don’t need news and they don’t want a flood of raw voices, links and images. They want content, resources, vendors and products in core areas to scale: sales, marketing, finance, HR, technology and entrepreneurial. We are excited for the BDC market expert community and what it brings to both our audience and advertisers,” says Uphoff.
In this next phase, Business.com will include a more robust library of content marketing assets including white papers, infographics, presentations, and buyer guides. Each month, the company conducts 5,000 phone interviews with SMEs to collect data about their needs and purchasing behavior. This data will increasingly be used in our content marketing.
About: Business.com is the premier online destination for businesses of all sizes to research, find, and compare the products and services they need to run their businesses. Millions of decision makers save time and money each month with Business.com’s 50,000+ how-to guides, price comparison tools, expansive library of white papers, and leading online B2B directory. Business.com’s “Purchasing Engine” assists purchasers at all stages of the buying process, whether they are just starting their research or ready to make a purchase. This creates a powerful opportunity for advertisers to get the right message in front of business purchasers at the right time in the buying process. To learn more, please visit www.business.com.