Business-to-business magazine revenues show a full-year decline of 7.3% as a result of the current economic conditions, according to the latest BIN data. Examined on a quarterly basis, revenues were down 5.3% in the first quarter, 6.0% in the second quarter, 5.9% in the third quarter and 13.1% in the fourth quarter.

Despite the overall decline, five of the 22 BIN categories showed growth in magazine revenues. These categories, with the highest growth first, include Agriculture; Transportation & Logistics; Architecture, Design & Lighting; Aviation, Aerospace & Military and Professional Services.  Source: ABM

BIIA Newsletter March 2009 Issue