Callcredit Information Group has announced a partnership with behavioural analytics specialist Featurespace, which will enable Callcredit to extract more detailed insight from its clients’ data and predict more accurately future outcomes.
The partnership will provide Callcredit with access to Featurespace’s core Adaptive Behavioural Analytics engine – ARIC, and its team of data scientists. The award-winning ARIC engine combines the power of Bayesian statistical algorithms with advanced machine learning to create the only Adaptive Behavioural Analytics software in existence. In short it predicts the future. Callcredit’s unrivalled data assets will be combined with the world’s most advanced approach to data analytics, enabling Callcredit and its clients to remain at the forefront of machine learning technology. The partnership will enable Callcredit to develop new and exciting solutions thanks to ARIC’s ability to understand individual and group behaviour in real time, and calculate human interaction events before they occur.
About Callcredit Information Group – www.callcredit.co.uk.
Callcredit Information Group’s leading approach to deploying consumer information brings together experts across the fields of credit referencing, marketing services, interactive solutions and consultative analytics to provide clients with a range of innovative and effective products to discover new customers and to engage with current customers to optimise and increase profitability.
Featurespace, a leader in Adaptive Behavioural Analytics, is a UK technology company which combines the very latest research in applied statistics with a unique method to modelling human behaviour. The result is ARICTM, a revolutionary approach to accurately predicting what individuals and dynamic groups of people will do. To find out more, visit www.featurespace.co.uk.