GDPR – More People Will Share Data According to DMA and Acxiom

According to a report by the DMA and Acxiom, learning about the details of the GDPR will lead to a majority of people having greater confidence in sharing data with companies and organizations.  In fact, 62% of the 1,000 respondents said that this was the case. The survey participants were shown new GDPR laws became enforceable on 25th May and were ... Read More »

Digital Marketing:  Consent Required Said Elizabeth Denham

Speaking at the Direct Marketing Association’s (DMA) conference on 23 February, Information Commissioner, Elizabeth Denham, said that whilst the details of the new EU e-privacy regulation are still being debated, the current draft proposes opt-in as a default for all consumer marketing. “Until the e-privacy regulation comes into force, the Privacy and Electronic Communications Regulations (PECR) will sit alongside the ... Read More »

Direct Marketing Association Rebrands to Data & Marketing Association

The Direct Marketing Association (DMA) announced that it will rebrand to the Data & Marketing Association.  The rebrand is part of the organization’s centennial celebration for 2017. It will include a revised mission to lead innovation and business values that includes regulating and monitoring data use. The organization recently released a bevy of standards ranging from email to data, with ... Read More »

The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy

“The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy” is a first-of-its-kind study that quantifies the value of the Data-Driven Marketing Economy (DDME), both in terms of revenues generated for the U.S. economy and jobs fueled across the nation. Given that every industry in America relies on data-driven marketing, the results of this first-ever effort to systematically and objectively ... Read More »