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GDPR – More People Will Share Data According to DMA and Acxiom

by Joachim Bartels | Jun 12, 2018 | Acxiom, Cyber Security Intelligence, Data Protection, DMA, European Union, Industry Dynamics, Privacy, Privacy & Data Protection, United Kingdom, United States | 0 |

According to a report by the DMA and Acxiom, learning about the details of the GDPR will lead to a...

Digital Marketing: Consent Required Said Elizabeth Denham

by Joachim Bartels | Mar 8, 2018 | B2B Marketing, Consumer Marketing, Data Protection, Data Theft / Data Security, Digital Marketing, DMA, Industry Dynamics, Privacy, Regulatory News, United States | 0 |

Speaking at the Direct Marketing Association’s (DMA) conference on 23 February, Information...

Direct Marketing Association Rebrands to Data & Marketing Association

by Joachim Bartels | Nov 5, 2016 | Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, DMA, Industry Dynamics, United States, Users of Information | 0 |

The Direct Marketing Association (DMA) announced that it will rebrand to the Data & Marketing...

DMA Annual Conference October 2017 New Orleans

by Joachim Bartels | Oct 31, 2016 | Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, DMA, Industry Dynamics, October 2017, Users of Information | 0 |

&THEN is the DMA Annual Event reinvented for you. Everything about this new experience is...

The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy

by Joachim Bartels | Nov 5, 2013 | Direct Marketing - B2B, Direct Marketing - Consumer, DMA, Regulatory News, Users of Information, Value of Information | 0 |

“The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy” is a first-of-its-kind study that quantifies the value of the Data-Driven Marketing Economy (DDME), both in terms of revenues generated...

Category: DMA

Direct Marketing Association Rebrands to Data & Marketing Association

DMA Annual Conference October 2017 New Orleans

The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy

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BIIA 2017 Biennial Conference