YP Holdings | BIIA.com | Business Information Industry Association

Yellow Pages (YP) Expands Digital Advertising Portfolio for National Brands, Announces Retargeting for Online Display

by Joachim Bartels | Jul 30, 2014 | DataXu, Direct Marketing - Consumer, Directories, Industry Dynamics, Marketing Tools, Platforms / Workflow Tools, Search & Aggregation, United States, Users of Information, YP Holdings | 0 |

YP, the largest local ad platform in the U.S., aims to empower advertisers to turn insights into...

YP Acquires Mobile Ad Company Sense Networks

by Joachim Bartels | Jan 13, 2014 | Analytics, Digital Marketing, Digital Media, Directories, Mobile Services, Ownership Changes of Information Companies, Platforms / Workflow Tools, United States, Users of Information, YP Holdings | 0 |

The YP Group announced the acquisition of Sense Networks. In an interview with Techcrunch, David Lebow, senior vice president and general manager of YP’s national markets group, stated that this was the company’s first...

YP Launches as North America’s Leading Local Search, Media and Advertising Company

by Joachim Bartels | May 10, 2012 | Digital Marketing, Direct Marketing - B2B, Directories, Uncategorized, United States, Users of Information, YP Holdings | 0 |

Former AT&T Advertising Solutions and AT&T Interactive units combine industry-leading assets to form standalone unit under YP Holdings. Cerberus Capital Management acquires controlling interest YP Holdings LLC (“YP”),...