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Category: eMarketing Strategy

Linking Data is the Biggest Challenge for Global Marketers

Annual global research identifies linkage, technology and organizational structure as the three...

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IBM Acquires Silverpop

At its annual Smarter Commerce Global Summit event, IBM (NYSE: IBM) today announced it has completed the acquisition of Silverpop, a privately held software company based in Atlanta, Ga.  Financial terms of the deal were not...

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TowerData Acquires email Data Aggregator Rapleaf

Email database company TowerData Inc. has acquired marketing data company Rapleaf Data. Financial terms of the deal were not disclosed. TowerData will add Rapleaf’s demographic, purchase and interest data, covering about...

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Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS)

“Rather than Building a Better Mousetrap, Instead, We Chose to Breed a World-class Cat.”  Quote by Phil, Mui, Acxiom’s Chief Product and Engineering Officer. Acxiom® (Nasdaq: ACXM) introduced a new way for marketers, agencies...

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Building Your B2B Marketing Database

Your most important tool in B2B is, arguably, the marketing database.  Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to...

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E-marketing and the Rifle Shot into the Dark

Anthea Stratigos, Co-founder and CEO of Outsell Inc. expresses her frustration about the flood of irrelevant, misdirected mail.    The following is an excerpt of her recent ‘Insight’: “Every so often, everyday life...

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Industry News

BIIA 2017 Bienial Conference - Bangkok, Thailand

BIIA 2017 Bienial Conference - Bangkok, Thailand

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BIIA Welcomes Uzabase as a New Member
BIIA Welcomes Dynamic Business Information as a New Member
BIIA Welcomes Business Credit Reports as a New Member
BIIA Welcomes RUBIX Data Sciences as a New Member
BIIA Welcomes VietnamCredit as a New Member
International Research Associated (INRA) Ltd. as a New Member
BIIA Welcomes Stoxplus as a New Member
BIIA Welcomes Aletihad Credit Bureau as a New Member