Where is B2B marketing headed? 7 predictions for 2018
End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at...
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Category: eMarketing Strategy
How to Select the Right Lead Generation Media Mix
Most B2B lead generation campaigns involve multiple touches via multiple media channels. But how...
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Organizations Across EMEA See Data Integration as Biggest Challenge
Experian Research: 69 PER CENT OF ORGANISATIONS ACROSS EMEA SEE INTEGRATION OF MULTI-CHANNEL...
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Linking Data is the Biggest Challenge for Global Marketers
Annual global research identifies linkage, technology and organizational structure as the three...
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Three barriers to B2B data-driven marketing
Ask any business marketer about the importance of data, and you’ll get plenty of good answers....
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