Category: Audience Measurement

Experian and Tavant in Partnership

by Joachim Bartels | Oct 18, 2018 | ! Recent Member News, Analytics, Artificial Intelligence, Audience Measurement, Authentication & Identification, Breaking News, Digital Identity, Digital Lending, Experian, KYC - Know Your Customer, Lending Platforms, Lending Solutions, Member News, Mortage Origination Services, Onboarding Services, Online Lending, Risk Solutions - Prediction, Tavant Technologies, The BIIA Network, United States | 0 |

Experian and Tavant join forces to modernize and improve the mortgage origination process for...

Acxiom Partners with GSTV

by Joachim Bartels | May 26, 2018 | Acxiom, Audience Measurement, Industry Dynamics, Marketing Tools, Uncategorized, United States | 0 |

Acxiom and GSTV Partner to Measure Impact of Video Advertising at Fuel Stations Nationwide....

Nielsen Acquires India-based Informate Mobile Intelligencea

by Joachim Bartels | Mar 16, 2016 | Audience Measurement, India, Industry Dynamics, Mobile Services, Nielsen, Ownership Changes of Information Companies, United States | 0 |

Nielsen has announced its acquisition of Informate Mobile Intelligence, a provider of mobile usage...

Nielsen Acquires Pointlogic

by Joachim Bartels | Mar 11, 2016 | Audience Measurement, Industry Dynamics, Marketing Tools, Nielsen, Ownership Changes of Information Companies, Software Services, Users of Information | 0 |

Nielsen announced that it has completed its acquisition of Pointlogic, a global leader in...

Acxiom Launches Advanced TV Advertising Capabilities

by Joachim Bartels | Jan 27, 2016 | Acxiom, Audience Measurement, Industry Dynamics, Marketing Tools, Media / Publishing, United States, Users of Information | 0 |

Enables Partners to More Precisely Leverage All TV Advertising Platforms, including Addressable,...

Nielsen Divests VideoScan Service

by Joachim Bartels | Jan 16, 2016 | Audience Measurement, Industry Dynamics, Nielsen, Ownership Changes of Information Companies, United States | 0 |

The NPD Group announced that it has purchased Nielsen’s VideoScan point-of-sale retail tracking...

Nielsen Drops Paper Diaries in 31 Markets

by Joachim Bartels | Jan 14, 2016 | Audience Measurement, Industry Dynamics, Nielsen, United States | 0 |

Nielsen has stopped using paper diaries to collect demographic data in 31 mid-size US TV markets,...

Nielsen Partners for China Mobile Device Tracker

by Joachim Bartels | Dec 3, 2015 | Audience Measurement, China, Device Tracking, Industry Dynamics, Nielsen, Talking Data, Users of Information | 0 |

Nielsen Device Share (NDS) is compiled in collaboration with independent Chinese big data service...

Nielsen and Veda in Strategic Alliance

by Joachim Bartels | Nov 10, 2015 | Audience Measurement, Australia, Consumer Marketing, Credit Bureau News, Market Intelligence, Member News, Nielsen, The BIIA Network, Veda | 0 |

Nielsen & Veda Deliver Advertisers Powerful Consumer Knowledge and Robust Engagement Tools....

Neustar and Kantar Shopcom Form Measurement Alliance

by Joachim Bartels | Oct 1, 2015 | Analytics, Audience Measurement, Industry Dynamics, Neustar, United States | 0 |

US-based business information and analysis specialist Neustar has partnered with Kantar Shopcom,...

Nielsen and Alibaba launch ‘New Offer Advisor’

by Joachim Bartels | May 5, 2015 | Alibaba, Audience Measurement, China, Industry Dynamics, Nielsen, Users of Information | 0 |

Nielsen has teamed up with Chinese eCommerce company Alibaba to launch a solution called...

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