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B2B Marketing

Ruth P Stevens: 10 Tips for Your Career in Marketing

Before I begin my post, I’d also like to invite you to the next Biznology webinar on July 10th, where Mike Moran is going to interview me about trends in B2B marketing. Having been happily self-employed for half my marketing career, I hesitate to give career advice.  But when asked, I have plenty of opinions to share on how to grow and ... Read More »

Accelerating B2B Sales Cycles with Data

How can data empower sales and marketing teams to shorten sales cycles? Josh Mueller, Global Head of Marketing at Dun & Bradstreet, explains: In today’s B2B sales and marketing world, the landscape is constantly changing thanks to a huge influx of data at the fingertips of the B2B professional. Data should be informing an organization on the best customer prospects. ... Read More »

Ruth Stevens: How well do you know your customer data?

Some marketers seem to keep their distance from customer data.  When I ask what kind of customer information they are working with, I hear things like, “Oh, Mary is in charge of our data.  I leave it to her.”  This is unfortunate.  I realize that the marketing profession may attract people who prefer to focus on “softer” functions like research, ... Read More »

The B2B Marketing Ironies of Our Time

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. When the common wisdom is one thing, but the reality is another. I get annoyed, especially when the so-called common wisdom is driven by the profit motive, or by fashion, or political correctness. Let me share a few ironies that I’ve noticed, and ... Read More »

Infogroup Announces Data Integration with Adobe Audience Marketplace

Enhanced consumer and business data to help users build complete customer profiles Infogroup announced during Adobe Summit 2018 that it has integrated its leading consumer and business data into Adobe Audience Marketplace, which can be leveraged in Adobe Cloud Platform.  The integration will provide a rich and accurate source of data on consumers, businesses, and business executives. It also will ... Read More »

Dun & Bradstreet Included in 2018 List of World’s Most Ethical Companies

Arizona-based organization Ethisphere Institute has selected Dun & Bradstreet as one of the 135 most ethical companies around the world in 2018.  D&B said March 1 this is its 10th consecutive year in the 2018 World’s Most Ethical Companies list. Louis Sapirman, chief compliance officer of Dun & Bradstreet, stated that the company recognizes its responsibility to continue doing what is right as part of the ... Read More »

Deepening B2B Customer Relationships with “The Funnel Beyond the Funnel”

BIIA Board Members and B2B marketing expert explains her frustration with B2B marketer’s preoccupation with lead generation: I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. When asked, the typical B2B marketer will say that 80-85% of their ... Read More »

Digital Marketing:  Consent Required Said Elizabeth Denham

Speaking at the Direct Marketing Association’s (DMA) conference on 23 February, Information Commissioner, Elizabeth Denham, said that whilst the details of the new EU e-privacy regulation are still being debated, the current draft proposes opt-in as a default for all consumer marketing. “Until the e-privacy regulation comes into force, the Privacy and Electronic Communications Regulations (PECR) will sit alongside the ... Read More »

Epsilon’s Focus on Data Privacy

Every Day is Privacy Day says Noga Rosenthal Data Privacy Day, observed annually on January 28, is an international day of recognition meant to raise awareness and promote the importance of protecting consumer privacy. As a data-driven marketing company, we work hard to foster trust with our clients to ensure their data is protected, and provide consumers with transparency about how their data ... Read More »

Epsilon Launches Global Channel Partner Program

Epsilon launches its global channel partner programme giving its managed service partners access to a suite of cloud-centric network services. The Epsilon partner programme enables service providers to monetise connectivity, voice, colocation and professional services. Jerzy Szlosarek, CEO at Epsilon, commented: “We are super-charging the global IT channel with networking built for the cloud era. Our partner programme enables managed ... Read More »

LiveRamp Acquires Pacific Data Partners to Revolutionize B2B Marketing with People-Based Precision

Industry veterans Pieter De Temmerman and Grant Ries to lead LiveRamp’s expansion into $160B B2B market. Combination will help reach professional identities at scale LiveRamp®, an Acxiom® company (NASDAQ: ACXM) and leading provider of omnichannel identity resolution, today announced the acquisition of Pacific Data Partners to accelerate LiveRamp’s ability to power people-based business-to-business (B2B) marketing. Pieter De Temmerman and Grant Ries, ... Read More »

Experian White Paper On Proactive Data Governance

In this White Paper one can learn about: The interdependence between data governance and data quality Key business drivers for a governance program Tips for implementing your data governance framework While many IT departments have recognized early on that data needs to be governed and have commenced Data Governance initiatives, their business users need to be on board and willing ... Read More »

ZoomInfo’s B2B Sales Rep’s Guide to Twitter

On December 2nd, 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool.  Seven years later, sales professionals are still debating the merits of social selling. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack? We say, it all depends on how you use it. The Trouble with ... Read More »

D&B Q4 2017 Revenues Up 2% – Full Year Up 2%

Notwithstanding the fact that historically speaking D&B’s fourth quarter results were usually the strongest quarter of the year D&B reported disappointing Q4 revenue of U$528.3 million, up 2%.   Full year revenue was US$1,750.5 million, up 3%, prompting questions from the analysts concerning strategy and competition. One day earlier the company announced the departure of Robert Carrigan and the appointment of ... Read More »

Global 5000 Database Update Year End 2017

News from the Global 5000 database at the end of 2017:  During the fourth quarter Global 5000 added 30 new companies to the database bringing our total new adds for the year to 216.  Also, during the quarter, 1,039 records we updated and over 6,100 records were researched and updated during the year.  The currency level of the database is ... Read More »

The 10 most Fascinating People in B2B Marketing in 2017

Top 10 lists are everywhere this year.  I even ran across a top 10 list of top 10 lists — hilarious! My list is about the most interesting people that I came across in B2B marketing during 2017. I find them fascinating not only as interesting people, but also for making valuable contributions to our business and our world. So meet this ... Read More »

Where is B2B marketing headed? 7 predictions for 2018

End-of-the-year predictions are a dangerous business. I will take the risk and just hope that at the end of 2018, no one looks back to call me on it! B2B sales and marketing are evolving quickly as buying behavior changes and new technologies take hold, so there’s a lot to talk about. But I will limit my predictions to just ... Read More »