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Google Cloud Acquires Cloud Identity Management Company Bitium

Google Cloud announced that it has acquired Bitium, a compay that focused on offering enterprise-grade identity management and access tools, such as single-sign on, for cloud-based applications. This will basically help Google better manage enterprise cloud customer implementation across an organization, including doing things like setting security levels and access policies for applications working across their Cloud and G Suite offerings. ... Read More »

Bisnode Consumer Intelligence Transforms Management of Consumer Data

Bisnode introduces Bisnode Consumer Intelligence in the Nordic countries, a new product making managing consumer data easier, more secure and less resource intensive. Marketing and CRM departments often manage large amounts of consumer data requiring aligned and updated information across platforms in order to create seamleass customer experiences and achieve compliance to regulatory frameworks, such as the new General Data ... Read More »

Salesforce Announces Salesforce Data Studio

Salesforce [NYSE: CRM], the global leader in CRM, announced Salesforce Data Studio, a data sharing platform designed to connect data owners with buyers and create new marketing opportunities for audience discovery, sharing and activation.  Part of the Salesforce Marketing Cloud, Salesforce Data Studio enables marketers to expand targeted reach with valuable audiences, provides publishers a secure way to monetize their audience data assets ... Read More »

SAP to Acquire Gigya, Market Leader in Customer Identity and Access Management

SAP SE (NYSE: SAP) announced it has entered into an agreement to acquire Gigya, a market leader for customer identity and access management. Major independent analyst firms, most recently Forrester Research,* have positioned Gigya as a top vendor in this field. Gigya’s customer identity and access management platform helps companies build digital relationships with their customers. Its platform allows companies to manage customers’ profile, preference, opt-in ... Read More »

Gigya Named a Leader in the Forrester Wave on Customer Identity and Access Management

Forrester Research has published a comprehensive Wave report on customer identity and access management (CIAM), naming Gigya a leader in the category. Gigya earned the highest score in both dimensions of the Wave – Current Offering and Strategy – and has “the largest market presence” in CIAM, according to the report. The report also cites Gigya for its slightly more ... Read More »

Salesforce Service Cloud Update Pitches for Simplicity

Lots more features for no additional costs coming from Salesforce Salesforce is adding new features to its Service Cloud that it says will enable companies to build a customer service centre in a single day. The Salesforce Service Cloud, which is built on the Salesforce Lightning component framework, now has case management pre-built into it along with a more streamlined ... Read More »

Salesforce Releases New Research on the Economic Impact of Artificial Intelligence on CRM

By 2021, AI-powered CRM activities could increase global business revenues by $1.1 trillion and create 800,000 net-new jobs, according to predictions in new study Salesforce customers are estimated to account for $293 billion of this revenue and more than 155,000 of the net-new jobs by 2021 The global market for AI in CRM is estimated to jump from $7.9 billion ... Read More »

Salesforce Announces Strategic Agreement with Dell Technologies

Salesforce’s Intelligent Customer Success Platform to connect Dell Technologies’ sales, service, marketing and more Salesforce Einstein artificial intelligence to make customer interactions smarter and more predictive Salesforce (NYSE: CRM) and Dell Technologies (NYSE: DVMT) announced a strategic technology agreement. Extending the long-standing relationship between the two companies, Dell Technologies will expand the use of Salesforce’s market-leading sales, service, and marketing ... Read More »

Salesforce Delivers Einstein Account-Based Marketing — B2B Marketing Intelligence Built on the World’s #1 CRM Platform

Salesforce [NYSE: CRM] introduced Einstein Account-Based Marketing (ABM), a complete, end-to-end B2B marketing solution powered by artificial intelligence.  Built on the world’s #1 CRM platform, Einstein ABM enables marketing and sales teams to precisely target their most valuable accounts, personalize campaigns and engage with prospects at scale—improving pipeline quality and turning the hottest leads into new deals. B2B companies increasingly ... Read More »

Salesforce Expands Into Japan

Salesforce is expanding further into Asia with a new data center. The CRM provider announced that it has opened its second data center in Japan, located in Kobe in the country’s Kansai region. The new data center will enhance the company’s ability to deliver the Intelligent Customer Success Platform including Sales Cloud, Service Cloud, App Cloud, Community Cloud, Analytics Cloud ... Read More »

Salesforce Coming to AWS Sydney Region Later this Year

Salesforce’s global infrastructure expansion on Amazon Web Services is coming to the AWS Sydney Region later in the year, the CRM giant announced this morning. The cloud customer relationship management company selected AWS as its preferred public cloud infrastructure provider in May last year as part of its international infrastructure expansion strategy. “In our last quarter, APAC was the fastest-growing ... Read More »

Rocket Fuel Expands Global Presence with New Prague Office Focused on Engineering

Expansion Driven by Further Developing AI And Machine Learning Capabilities for Rocket Fuel’s Predictive Marketing Platform Rocket Fuel Inc. (NASDAQ: FUEL), a leading predictive marketing platform provider, today announced the opening of an office in Prague, Czech Republic. This new location will allow Rocket Fuel to expand its global presence and leverage Prague’s diverse tech talent to build out its engineering ... Read More »

Salesforce Spring ‘17 Release is Live With Einstein Artificial Intelligence — The First Complete Enterprise CRM With AI

New Einstein Vision brings advanced image recognition to the Salesforce Platform Salesforce (NYSE: CRM), the world’s #1 CRM company and Intelligent Customer Success Platform, announced Einstein AI is available to all of its customers across sales, service, marketing, commerce and more. Part of Spring ‘17, Salesforce’s 52nd major product release in 18 years, Einstein is already being leveraged by customers ... Read More »

SugarCRM is Working with IBM Watson to Enhance the Customer Experience

IBM, with the power of Watson, is a leader in bringing cognitive intelligence to many industries. As IBM’s CEO, Ginni Rometty, said earlier this week, “this year we expect Watson will touch one billion people—through everything from oncology and retail to tax preparation and cars.”  With that kind of market penetration, it is no wonder that companies are lining up to ... Read More »

Bisnode Acquires Leading Marketing Solutions Provider Global Group

Bisnode has aquired Global Group, one of the leading full-service marketing providers for multi-channel communication for German speaking countries. Bisnode acquires Global Group as part of achieving its strategy of expanding its consumer data footprint across its European markets, as well as moving into next generation data-driven marketing services. Global Group, based in Idstein, Germany, has revenue of approximately EUR ... Read More »

SugarCRM Partners with TrustSphere

SugarCRM tightens ties with TrustSphere to help companies act on customer email trends. SugarCRM announced a strategic partnership with TrustSphere to integrate the vendor’s Relationship Analytics technology more tightly into the SugarCRM platform, with the goal of helping businesses boost sales, reduce churn rates, and speed up employee training processes. The signed agreement makes SugarCRM the chief reseller of TrustSphere’s ... Read More »

Salesforce Introduces Service Cloud Einstein, the World’s #1 Intelligent Customer Service Platform

New Einstein Supervisor empowers contact center managers by surfacing trending issues in real-time and using smart data discovery to optimize operational performance New Einstein Case Management will use machine learning to intelligently classify cases, automatically routing them to agents with the information needed to resolve them faster New Intelligent Mobile Service apps for iOS and Android use advanced algorithms that ... Read More »

SugarCRM appoints Karen Willem as Chief Financial Officer

SugarCRM Inc. announced that Karen Willem has joined the company as chief financial officer (CFO). In this role, she will be responsible for SugarCRM’s financial operations, as well all other General and Administrative functions. She will report to SugarCRM CEO Larry Augustin. Willem joins SugarCRM from LILEE Systems, a leading provider of advanced IoT products for the transportation industry, where ... Read More »