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DataFox Launches Inbound IQ Solution

DataFox announced the launch of Inbound IQ, a solution for strategic marketing teams to bridge the gap between leads and account-based strategies, enabling synchronized sales and marketing engagement. As account-based strategies grow in prominence, B2B sales and marketing teams are tasked with balancing lead-based inbound flow with account-based marketing (ABM) strategies. This contributes to misalignment on pipeline prioritization and reporting criteria, ... Read More »

Experian: 5 Ways to Overcome CRM Data Quality Challenges

64% of organizations believe that inaccurate data undermines their ability to provide an excellent customer experience. Poor data quality is one of the biggest challenges that customer relationship management (CRM) system users face today. Not only can it be a major risk to the successful implementation of a project, it can also hinder your organization from making the most of ... Read More »

Bisnode Divests its Charity CRM Platform

Bisnode is selling its Software-As-A-Service CRM System, Charity, to the Stockholm-based IT-company Softronic. Charity is serving well-established Swedish non-profit organizations and international charity organizations operating in Sweden. The platform is well known in the market and has a strong market position in the growing non-profit sector. “The divestment of the Charity CRM platform is a natural part in the strategy ... Read More »

Salesforce Signs Definitive Agreement to Acquire MuleSoft

Salesforce (NYSE: CRM), the global leader in CRM, and MuleSoft (NYSE: MULE), the provider of one of the world’s leading platforms for building application networks, have entered into a definitive agreement under which Salesforce will acquire MuleSoft for an enterprise value of approximately $6.5 billion and an implied 22.3x LTM revenue. MuleSoft will power the new Salesforce Integration Cloud, which ... Read More »

Dropbox and Salesforce in Strategic Partnership

Dropbox and Salesforce (NYSE: CRM) announced a strategic partnership that connects the #1 CRM platform with our leading collaboration platform, enabling companies of all types to collaborate and more deeply connect with their customers across sales, service, marketing, commerce, and more. The companies will initially deliver two new integrations to drive brand engagement and boost team productivity: Commerce Cloud and ... Read More »

Salesforce.com Puts India Expansion on Fast Track

Marc Benioff, founder, chairman and CEO of Salesforce.com, may be running the world’s fourth-largest software firm, after Microsoft, Oracle and SAP AG, but his company’s presence in South-East Asia, including India, is being felt only now. Salesforce will hire 1,000 employees in Hyderabad alone. It already has 1,000 employees spread across its various centers in the country.  It is estimated ... Read More »

Salesforce to Invest US$2bn in Canada

Salesforce (CRM) said that it plans to invest $2 billion over the next five years to fuel the growth of its Canadian business. As part of this investment, Salesforce plans to increase its headcount, real estate footprint and data center capacity to support its rapidly-growing customer base in the country. The announcement came ahead of a meeting between Salesforce Chief Executive Mark ... Read More »

Bertelsmann Evaluating Strategic Options For Arvato CRM Businesses

Bertelsmann Evaluating Strategic Options For Arvato CRM Businesses Review takes place as part of Bertelsmann’s corporate strategy Options include partnerships as well as a complete or partial sale CRM business in the French-speaking territories will continue to be managed by Bertelsmann Bertelsmann CEO Thomas Rabe: “We want to sustainably strengthen our CRM businesses”  and Bertelsmann will begin evaluating various options ... Read More »

Ant Financial Says Sorry Over Illegal Data Sharing

Ant Financial has apologized for a checked-by-default option on Alipay’s an­nual bills that allowed its credit scoring system to access user data. Alipay bills and the Annual User Footprint Report that analyzes how customers have spent their money over the past year are widely shared on China’s social media. People tend to show off their purchasing power, especially as the ... Read More »

SugarCRM Focuses on ‘Accelerated Innovation’ with New Cloud Offering

SugarCRMⓇ Inc. announced the general availability of the latest version of SugarⓇ On-Demand. The Fall ’17 update marks the beginning of accelerated innovation and more frequent cloud releases from SugarCRM. Sugar On-Demand is increasing its release cadence to quarterly, bringing the company’s latest innovations to customers faster. The Sugar Fall ’17 release is designed to help sales teams share data and work ... Read More »

Salesforce Introduces the Quip Collaboration Platform

Now, teams are able to extend the functionality of Quip with embedded Live Apps—including calendars, polls and kanban boards—enabling teams to collaborate faster and more interactively Partners including DocuSign, Lucidchart, New Relic and more are already building native Live Apps for Quip Salesforce [NYSE: CRM] announced the Quip Collaboration Platform, enabling teams to collaborate faster and more interactively in one ... Read More »

Salesforce Launches New AppExchange

Salesforce Launches New AppExchange — A Faster and Smarter Way to Tap into the Power of the World’s Leading Enterprise Cloud Ecosystem Now with personalized experiences, navigation and recommendations, as well as embedded Trailhead learning, the AppExchange makes it easier than ever for customers to discover the right solutions Nearly 90 percent of Salesforce customers are using apps from the ... Read More »

Dun & Bradstreet Empowers Salesforce Users with Real-time Data Solution

D&B Optimizer for Salesforce provides actionable data directly within CRM Dun & Bradstreet (NYSE: DNB) announced the launch of D&B Optimizer for Salesforce, a solution that natively integrates Dun & Bradstreet data and data services into the Salesforce Platform. The solution provides real-time updates and cleansing capabilities for critical account data in a company’s Salesforce instance to enable them to access ... Read More »

Google Cloud Acquires Cloud Identity Management Company Bitium

Google Cloud announced that it has acquired Bitium, a compay that focused on offering enterprise-grade identity management and access tools, such as single-sign on, for cloud-based applications. This will basically help Google better manage enterprise cloud customer implementation across an organization, including doing things like setting security levels and access policies for applications working across their Cloud and G Suite offerings. ... Read More »

Bisnode Consumer Intelligence Transforms Management of Consumer Data

Bisnode introduces Bisnode Consumer Intelligence in the Nordic countries, a new product making managing consumer data easier, more secure and less resource intensive. Marketing and CRM departments often manage large amounts of consumer data requiring aligned and updated information across platforms in order to create seamleass customer experiences and achieve compliance to regulatory frameworks, such as the new General Data ... Read More »

Salesforce Announces Salesforce Data Studio

Salesforce [NYSE: CRM], the global leader in CRM, announced Salesforce Data Studio, a data sharing platform designed to connect data owners with buyers and create new marketing opportunities for audience discovery, sharing and activation.  Part of the Salesforce Marketing Cloud, Salesforce Data Studio enables marketers to expand targeted reach with valuable audiences, provides publishers a secure way to monetize their audience data assets ... Read More »

SAP to Acquire Gigya, Market Leader in Customer Identity and Access Management

SAP SE (NYSE: SAP) announced it has entered into an agreement to acquire Gigya, a market leader for customer identity and access management. Major independent analyst firms, most recently Forrester Research,* have positioned Gigya as a top vendor in this field. Gigya’s customer identity and access management platform helps companies build digital relationships with their customers. Its platform allows companies to manage customers’ profile, preference, opt-in ... Read More »

Gigya Named a Leader in the Forrester Wave on Customer Identity and Access Management

Forrester Research has published a comprehensive Wave report on customer identity and access management (CIAM), naming Gigya a leader in the category. Gigya earned the highest score in both dimensions of the Wave – Current Offering and Strategy – and has “the largest market presence” in CIAM, according to the report. The report also cites Gigya for its slightly more ... Read More »