Customer Insights | BIIA.com | Business Information Industry Association

FORRESTER LAUNCHES CX CERTIFICATION

by Joachim Bartels | Aug 31, 2018 | ! Recent Member News, Breaking News, Customer Insights, Forrester, Market Research, Marketing Tools, Member News, Sales Acceleration Solutions, The BIIA Network, Training Services, United States | 0 |

Forrester announced the launch of its CX Certification product, a first-of-its-kind training...

Experian Research: Accurate Insight about Customer Experience is Critical for Growth

by Joachim Bartels | May 9, 2017 | ! Homepage Slider, Analytics, BIIA News from Asia Pacific, Consumer Credit Information, Credit Bureau News, Credit Scoring & Decision System, Customer Insights, European Union, Experian, Member News, Middle East, Risk Solutions - Prediction, The BIIA Network, Users of Information | 0 |

Accurate insight is now the top priority for businesses as maximised customer experience becomes...

Graydon Launches its First Solution on the New Graydon Insights Platform: The Graydon Decision Model.

by Joachim Bartels | Sep 19, 2016 | Business Information, Credit Information, Credit Scoring & Decision System, Customer Insights, Graydon, Member News, Netherlands, Risk Solutions - Prediction, The BIIA Network, United Kingdom, Users of Information | 0 |

The launch of the Graydon Decision Model means the customer itself determines the opportunities...

How to Innovate Like a Start-Up with Decision Management?

by Joachim Bartels | Jun 8, 2016 | Analytics, Credit Scoring & Decision System, Customer Insights, FICO (Fair Isaac), Member News, The BIIA Network, United States | 0 |

For decades, businesses have been leveraging technology to automate large parts of their...

As Appetite for Data Insight Grows Chief Information Officers Facing Increasing Data Management Responsibility

by Joachim Bartels | Nov 2, 2015 | Business Information, Business Intelligence, Customer Insights, Data Quality, Experian, Member News, The BIIA Network, United States, Users of Information | 0 |

Businesses see a great deal of value in accurate data but need to address data management issues...

Six Strategies Behind the Trend in B2B Client Conferences

by Joachim Bartels | Oct 29, 2015 | B2B Marketing, Customer Insights, Direct Marketing - B2B, Marketing Tools, Member News, The BIIA Network | 0 |

Have you noticed how so many B2B companies seem to be running their own proprietary conferences...

Datalogix and LiveRamp Sign Multi-Year Agreement

by Joachim Bartels | Jan 16, 2015 | Acxiom, Consumer Marketing, Customer Insights, Datalogix, Industry Dynamics, LiveRamp, Marketing Tools, Onboarding Services, United States, Users of Information | 0 |

LiveRamp, an Acxiom company, and Datalogix announced an expansion of their partnership, which now...

Dun & Bradstreet Announces Simplified Organizational Structure

by Joachim Bartels | Feb 4, 2014 | Analytics, Business Information, Compliance, Credit Information, Customer Insights, D&B, Data Enrichment, Data Integration, Direct Marketing - B2B, Information Professionals on the Move, Marketing & Sales Information, Platforms / Workflow Tools, United States | 0 |

D&B announced a simplified organizational structure that includes six direct reports to Bob Carrigan, each of whom has global responsibilities: Josh Peirez has been promoted to Chief Operating Officer and will lead the new...

Experian Automotive in Partnership with Cars.com

by Joachim Bartels | Jan 25, 2014 | Credit Information - Automotive Vertical, Customer Insights, Experian, Marketing Services - Automotive Vertical, Uncategorized, United States, Users of Information | 0 |

Experian Automotive partners with Cars.com to make AutoCheck® vehicle history reports accessible on its used-vehicle listings Experian Automotive has teamed with Cars.com to make AutoCheck® vehicle history reports accessible...

Small, Spotty and Zero Data: Insights Gleaned from the Absence of Data

by Joachim Bartels | Dec 27, 2013 | Analytics, BIG DATA, Business Information, Business Intelligence, Credit Information, Credit Management, Credit Scoring & Decision System, Customer Insights, Data Enrichment, Data Integration, Fraud Solutions, IBM, Information Aggregation, Platforms / Workflow Tools, Transparency, Uncategorized, United States, Users of Information | 0 |

Insights appear to be funny things. They don’t necessarily depend on data, but, without corroboration in the objectively measurable, insights must be taken on faith. In essence that’s a slippery slope to superstition and...

Building Your B2B Marketing Database

by Joachim Bartels | Sep 20, 2013 | Analytics, B2B Marketing, BIIA News, CRM, CRM Services, Customer Insights, Data Aggregation, Data Integration, Data-as-a-Service (DaaS), Digital Marketing, eMarketing Strategy, Marketing & Sales Information, Marketing Tools, Users of Information | 0 |

Your most important tool in B2B is, arguably, the marketing database. Without a robust collection of contact information, firmographic and transactional data about customers and prospects, you are adrift when it comes to...

FirstRain Launches the First Big Data Analytics Solution

by Joachim Bartels | Aug 12, 2013 | Analytics, BIG DATA, Customer Insights, First Rain, Marketing & Sales Information, Marketing Tools, United States | 0 |

Delivers Real-time Insights into the Hands of Enterprise Marketing FirstRain, a leader in big data analytics for enterprise sales and marketing teams, released Market Insights, a revolutionary new way for CMOs, marketing teams...