Category: Digital Marketing – Consumer

Equifax Outlook: Trends to Watch in Data-Driven Marketing

by Joachim Bartels | Feb 8, 2019 | ! Homepage Slider, ! Recent Member News, BIG DATA, Breaking News, CRM, CRM Services, Data Driven Marketing, Data Quality, Data Services, Data Standards, Digital Marketing, Digital Marketing - Consumer, Equifax, Marketing & Sales Information, Marketing Automation, Marketing Tools, Member News, The BIIA Network, United States | 0 |

Equifax Provides 2019 Outlook for Data-Marketers Following AdExchanger’s Industry Preview Event...

Harte Hanks Names Industry Veteran Bant Breen as CEO

by Joachim Bartels | Jan 14, 2019 | ! Recent Industry News, Breaking News, CRM, CRM Services, Data Aggregation, Digital Marketing, Digital Marketing - Consumer, Harte-Hanks, Industry Dynamics, Information Professionals on the Move, Marketing & Sales Information, Marketing Automation, Marketing Tools, Multi-channel Marketing, United States | 0 |

Harte Hanks (NYSE: HHS), a leading data-driven multi-channel marketing solutions firm, announced...

Experian Report: Mastering the Customer Experience

by Joachim Bartels | Jan 4, 2019 | ! Recent Member News, BIG DATA, Breaking News, Data Aggregation, Data Enrichment, Data Extraction, Data Governance, Data Integration, Data Quality, Digital Marketing, Digital Marketing - Consumer, Digital Technology, Digitization, Experian, Member News, The BIIA Network, United States | 0 |

Why insights-driven businesses are winning in the digital age Experian produced this study in July...

The top 6 ways to compete with Amazon

by Joachim Bartels | Jan 3, 2019 | ! Recent Member News, CRM, Digital Marketing - Consumer, E-Commerce, Experian, United States | 0 |

When Amazon got started back in the ‘90s as an online bookstore, few retailers outside of the...

TransUnion: Segmentation and Multi-channel Marketing Tactics on the Rise due to GDPR

by Joachim Bartels | Jan 2, 2019 | ! Recent Member News, BIG DATA, Breaking News, Credit Bureau News, CRM, CRM Services, Digital Marketing, Digital Marketing - Consumer, Direct Marketing - B2B, Direct Marketing - Consumer, Information Management, Marketing & Sales Information, Marketing Tools, Member News, The BIIA Network, TransUnion, United States | 0 |

Marketers have moved to data segmentation and multi-channel marketing tactics, following the...

Infogroup vs Vinod Gupta and DatabaseUSA: Federal Court Upholds Judgment in Favor of Infogroup

by Joachim Bartels | Dec 28, 2018 | ! Recent Industry News, B2B Marketing, BIG DATA, Business Information, Data Aggregation, Digital Marketing, Digital Marketing - Consumer, Industry Dynamics, InfoGroup, Marketing & Sales Information, United States | 0 |

The Federal Court affirmed the judgment against Vinod Gupta and DatabaseUSA, in a highly favorable...

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BIIA 2017 Bienial Conference - Bangkok, Thailand

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