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Goodbye Rocket Fuel as Sizmek Sunsets this Brand

Sizmek Inc., the largest independent buy-side advertising platform delivering impressions that inspire, has announced that it’s retiring the Rocket Fuel brand. This announcement also signifies the unification of both brands under the Sizmek identity and signals the first step towards a unified platform offering clients increased transparency, control, and simplicity. For more information about Sizmek, visit www.sizmek.com. About Sizmek:  Sizmek is the ... Read More »

We Want You: A Call for an Ad Fraud Task Force

Rishi Dave, CMO at Dun & Bradstreet contemplates that the digital advertising industry is likely to become one of the largest markets for criminal organizations within the next decade – and it’s going to take everyone in the industry to help solve this problem Do you know which industry is likely to become the second-largest market for criminal organizations within ... Read More »

Bertelsmann First Half 2017 Revenue Growth Up 2.1%

Bertelsmann Achieves First-Half Operating Group Profit Exceeding Half-Billion Euros for the First Time Revenues rise to €8.1 billion Growth businesses grow their revenues by nine percent Operating EBITDA of €1.1 billion continues stable, at a high level Investment activity again strengthened, to €643 million Progress on all strategic priorities Closing of Penguin Random House share increase scheduled for 4th quarter ... Read More »

Sizmek to Acquire Rocket Fuel

Rocket Fuel (NASDAQ:FUEL), a predictive marketing platform, today announced that it has entered into a definitive agreement to be acquired by Sizmek Inc., the largest people-based creative optimization and data activation platform delivering impressions that inspire. Sizmek is an affiliate of Vector Capital. Under the terms of the merger agreement with Sizmek, which has been unanimously approved by Rocket Fuel’s board of directors, ... Read More »

Bertelsmann Q1 2917 Revenue Growh Flat – Group Profit Up by 7 Percent to Nearly €200m in Q1 2017

Revenues stable at €3.94bn as fiscal year gets underway Marked increase in digital revenues Operating EBITDA remains high at €482m despite start-up losses for new businesses and customers Group profit increases to €198m Strategic advances across all divisions Bertelsmann began the 2017 financial year with a higher Group profit. The international media, services and education company’s revenues remained stable at ... Read More »

Infogroup Lauches Constellation Media – Taps WPP Veteran Gayatri Bhalla to run it.

Infogroup has launched Constellation Media, a full-service digital agency and named Publicis and WPP vet Gayatri Bhalla to run it. Bhalla, who hast served as vice president-advanced solutions & product management for Infogroup Media Solutions, previously was vice president-group director of media at Publicis’ Zenith Optimedia Group and previously held a senior position at WPP’s Wunderman unit. The agency focuses ... Read More »

Publicis Groupe and Alibaba Strike Partnership

Publicis Groupe and Alibaba Group have struck a partnership to create a new Uni Desk, which is part of Uni Marketing, Alibaba’s data-powered marketing framework. The collaboration will look to benefit clients of Publicis Media, Publicis Communications and Publicis.Sapient. According to the agency, the move also reinforces its commitment to leadership in digital, data and technology. The partnership will focus ... Read More »

China Increases Restrictions on Internet News Outlets

Under the rules, every online media platform’s editorial staff must be party-approved. The Chinese government has been ramping up tighter control of its internet in the past year. The latest set of new restrictions released by the Cyberspace Administration of China (CAC) adds more limitations on what news can be created and distributed by online platforms. But the biggest new rule: Every ... Read More »

Bertelsmann Bets on Digital Media and Global Expansion

German media and publishing group Bertelsmann Tuesday presented ambitious objectives for 2020, as its bets on digital and international expansion paid off with a second one-billion-euro annual profit in 2016. “Effectively, what we have to do in the next years is to do what we have done in the last years,” chief executive Thomas Rabe told journalists at a press ... Read More »

Made-in-China.com 2016 Revenue Up 38%

Focus Technology, the holding company of Made-in-China.com, reported its financial results for the year ended 31st December 2016.  Total revenues were US$99 million in 2016, up 38% over the previous year.  However, net profit dropped by 29%, to US$16 million.  Diluted earnings per share in the year were RMB 0.95 (US$0.14). The company’ management attributed the increase in revenues to: ... Read More »

Russian Regulatory News: VAT Levied on Foreign Providers of Electronic Services and Digital Content

According to new regulations foreign based providers of electronic services are required to pay VAT for business conducted in Russia.  The law defines electronic services as the granting of rights to use computer programs through internet. Such programs include games, content databases, advertising services, on-line trade, electronic books, music and video content etc.  Foreign companies rendering such services can pay ... Read More »

Rocket Fuel Continues Shift to Platform Business with Restructuring Initiative

Rocket Fuel, one of the leading predictive marketing platform provider, announces organizational changes that are expected to accelerate its ongoing transformation into a leading SaaS-based platform solutions company. “In the third quarter of 2016, we experienced growth of 141% in our platform business, and signed our first platform agreement with a major US agency holding company.  We are continuing our ... Read More »

Rocket Fuel Continues Shift to Platform Business with Restructuring Initiative

Rocket Fuel, a leading predictive marketing platform provider, today announces organizational changes that are expected to accelerate its ongoing transformation into a leading SaaS-based platform solutions company. As part of these changes, Rocket Fuel is further organizing its operations around two core offerings – predictive marketing platform solutions and media services – with David Gosen, currently SVP and Managing Director ... Read More »

AT&T and Time Warner Merger: Data is a Key Driver of the Deal

Media companies want U.S. to force AT&T-Time Warner to share customer data Media companies plan to ask U.S. regulators to force AT&T Inc (T.N) and Time Warner Inc (TWX.N) to share their trove of customer data if the telecom and content companies merge, fearing the combined behemoth would have an unfair advantage selling targeted mobile advertising, a handful of media ... Read More »

HG Data Names Veteran Media Strategy Executive John Connell Vice President of Digital Strategy

Newly created role will focus on the intersection of Account Based Marketing (ABM) and digital marketing, including programmatic advertising applications HG Data, the leader in B2B market intelligence for sales, marketing, and analytics, today announced the appointment of John Connell to the newly created position of vice president of digital strategy. In this role, Connell will accelerate HG Data’s digital marketing offering, HG ... Read More »

Informa Acquires Penton

British business information group Informa Plc (INF.L) announced that it had agreed to buy U.S.-based information services company Penton for 1.18 billion pounds ($1.56 billion) to expand in the United States and grow its global exhibitions business. The transaction is set to be funded by a combination of new debt and equity, including a fully underwritten rights issue to raise 715 million ... Read More »