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Direct Marketing – Consumer

Experian First Half of 2014 Revenues Up 4% (constant currency)

Experian reported first half of 2014 total revenue of US$2.4bn (2013: US$2.3bn).  Growth from continuing activities was 4%. There was no change in organic revenue.  Total revenue from continuing activities up 5% at actual exchange rates. Total EBIT from continuing activities of US$627m, up 3% at constant exchange rates. Total EBIT from continuing operations was also US$627m up 3% at actual ... Read More »

Acxiom and Weibo Launch Big Data Marketing Platform “Audience Onboard”

New Platform Helps Advertisers Unleash the Value of First Party Data to Improve Audience Reach Acxiom® announced a strategic partnership with Weibo Corporation (Weibo), China’s leading social media platform.  As part of the relationship, Weibo will leverage the Acxiom Audience Operating System® (AOS ®) to deliver greater digital marketing efficiency to its advertisers in a privacy-compliant way via Acxiom’s data ... Read More »

Acxiom and DMG Announce A Strategic Alliance

DMG Solutions, a veteran player in the multicultural media/marketing space, and Acxiom®, an enterprise data, analytics and software-as-a-service company, have entered into an agreement to launch a full suite of data-driven services under the “DMG powered by AOS™ (Audience Operating System™)” umbrella. AOS –Acxiom’s proprietary tool created to address the marketing disconnect by accomplishing true 1 to 1 marketing at ... Read More »

Experian Launches Real-time Data Enhancement Product

Experian Data Quality, a part of Experian Marketing Services and a leading provider of data quality software and services, announced the launch of business data within its real-time data enrichment platform.  The offering leverages Experian Business Information Services’ extensive data resources to provide a deeper understanding of businesses at the point of interaction for improved lead routing and marketing personalization. ... Read More »

salesforce.com, Inc. Launches $100 Million Venture Fund

salesforce.com, inc. (NYSE: CRM) launched a $100 million venture fund to invest in companies developing mobile apps related to the Salesforce products.  The San Francisco-based customer relations and cloud services company didn’t disclose initial investment amounts. The fund has so far invested in I.am+, a brand created by Black Eyed Peas music group member William Adams to create consumer products that combine ... Read More »

Veda Acquires KMS Data in NZ Delivering on its Growth Strategy for Marketing Services

Veda announced the acquisition of New Zealand data and analytics company KMS Data.  The investment is part of Veda’s growth strategy for its Marketing Services division, Inivio, and provides a platform to extend Australian solutions to the New Zealand market. KMS Data will be re-named Inivio New Zealand. KMS Data is a key player in the New Zealand consumer marketing ... Read More »

Yellow Pages (YP) Expands Digital Advertising Portfolio for National Brands, Announces Retargeting for Online Display

YP, the largest local ad platform in the U.S., aims to empower advertisers to turn insights into action by applying retargeting capabilities, powered by DataXu, to its 70 million “doers” using search history to identify and connect brands with a qualified audience across the web.  YP offers retargeting for online display advertising, to enable advertisers and agencies to extend their ability ... Read More »

Experian Marketing Service Unveils Comprehensive End-to-End Marketing Suite

The Experian Marketing Suite enables brands to create and deliver authentic customer experiences across all interaction points Experian Marketing Services launched the Experian Marketing Suite .  Unveiled at Experian Marketing Services’ 2014 Client Summit in Las Vegas, Nevada, the Marketing Suite is a cohesive end-to-end marketing solution that enables brands to create and deliver authentic customer experiences every time, in any channel and ... Read More »

Experian Unveils Entity Linkage Service

New tool helps companies increase customer retention and segmentation, and improve marketing spend Experian® launched Entity Linkage Service, a new tool designed to help companies acquire qualified commercial accounts by identifying business owners and company decision makers within their current consumer customer base. By leveraging their existing consumer portfolios, companies using the new service can maximize the full potential of ... Read More »

5 Steps to Customer Data Hygiene: It’s Not Sexy, But it’s Essential

Are you happy with the quality of the information in your marketing database? Probably not.  A new report from NetProspex confirms: 64% of company records in the database of a typical B2B marketer have no phone number attached.    Pretty much eliminates phone as a reliable communications medium, doesn’t it?  And 88% are missing basic firmographic data, like industry, revenue or employee ... Read More »

SHIFT and Acxiom Partner to Maximize Marketing ROI by Combining Custom Audience Data and Media Buying Solutions

SHIFT, a leading marketing software company for social advertisers, announces the integration of Acxiom’s AOS into SHIFT’s Open Marketing Cloud, which provides tools for planning, optimizing and analyzing social advertising campaigns for global brands, including 10 of the top 20 largest advertisers in the world.  The integration brings data and media buying together, enabling marketers to drive more targeted campaigns ... Read More »

Neustar Launches PlatformOne

Cross-channel analytics and business intelligence company Neustar unveiled a new unified analytics service called PlatformOne.  The release is the culmination of several years of development and acquisitions, most notably that of Aggregate Knowledge late last year. PlatformOne’s primary components include: Customer intelligence: Via Neustar’s proprietary data, marketers can identify and verify customers in real time and use that data to apply predictive segmentation. Media intelligence: Marketers ... Read More »