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Direct Marketing – Consumer

Yahoo!7 and Inivio (Veda) in Data Partnership

Yahoo!7 and Inivio, the marketing services division of Veda, announced a new commercial partnership in Australia. The partnership will see Yahoo!7 leverage Veda’s extensive offline data through Inivio to deliver highly targeted, effective online advertising to consumers. Yahoo!7 will leverage its existing online data, addressable audience and targeting expertise with Inivio’s consumer insights from around 95% of the population.  Collaboratively, ... Read More »

Harte Hanks Reports Q4 2013 Revenues Declined 3.5%

Harte Hanks (NYSE: HHS) reported fourth quarter 2013 revenues of $152.2 million compared to $157.8 million in the same quarter last year, a 3.5% decrease.  The decline in revenues was primarily driven by a 13.6% decline in our Retail vertical due to clients making mail format changes.  In addition, several of client segments in the technology industry continue to struggle, ... Read More »

Acxiom Enters in Partnership with Twitter

Acxiom® has entered into a partnership with Twitter, the global platform for public self-expression and conversation in real time.  Acxiom will incorporate a “CRM Approach” into Twitter’s tailored audiences tool which allows advertisers to use the intelligence from their CRM database to define the audiences they want to reach on Twitter. Acxiom’s partnership with Twitter will enable advertisers to connect ... Read More »

Digital Data: The New Currency in the Digital Age

Personal data has been transformed into a valuable new currency in the digital age, with revelations over government surveillance and how companies are able to commercially exploit our data at the forefront of the debate.  But how much information is potentially available on the average smartphone user?  As an experiment, Daniel Thomas of the Financial Times decided to access his own ... Read More »

The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy

“The Value of Data: Consequences for Insight, Innovation and Efficiency in the U.S. Economy” is a first-of-its-kind study that quantifies the value of the Data-Driven Marketing Economy (DDME), both in terms of revenues generated for the U.S. economy and jobs fueled across the nation. Given that every industry in America relies on data-driven marketing, the results of this first-ever effort to systematically and objectively ... Read More »

Harte Hanks Q3 Revenues Down 4.3%

Harte Hanks revenues decreased 4.3%, reflecting the continued volatility and uneven recovery in the global economic environment.   The company stated that it saw revenue decreases in virtually all industry verticals due to decreased marketing activity. The challenges facing the global technology industry are well documented and this was reflected in its technology vertical decreasing 6.9% compared to 2012, driven primarily ... Read More »

RR Donnelley to Acquire Consolidated Graphics

Further Expands RR Donnelley’s Digital Print, Commercial Print, Direct Mail, Large and Grand Format Printing, Packaging, Print Management and Integrated Communication Solutions Offerings R. R. Donnelley & Sons Company (NASDAQ:RRD) and Consolidated Graphics, Inc. (NYSE:CGX) jointly announced today that they have signed a definitive agreement by which RR Donnelley will acquire Consolidated Graphics, a provider of digital and commercial printing, ... Read More »

Acxiom Disrupts Conventional Marketing Models with New Audience Operating System (AOS)

“Rather than Building a Better Mousetrap, Instead, We Chose to Breed a World-class Cat.”  Quote by Phil, Mui, Acxiom’s Chief Product and Engineering Officer. Acxiom® (Nasdaq: ACXM) introduced a new way for marketers, agencies and publishers to define, manage and reach best audiences across online and offline channels.  Acxiom Audience Operating System™ (AOS) is unique because it enables marketers to ... Read More »

Acxiom Launches New Consumer Portal ‘AboutTheData.com’

Acxiom® announced the unveiling of AboutTheData.com, perhaps one of the first online consumer portals of its kind that allows individuals to view and update core data elements that are part of the information Acxiom makes available to advertisers for digital marketing. In its website ‘AboutTheData.com’ Acxiom states: “If you want to get the best advertising delivered to you, based on ... Read More »

Veda Renames its Marketing Services Division – Announces Partnership with Datalicious

Inivio (Veda’s Marketing Services Unit) announced a partnership with Datalicious to revolutionize content delivery to corporate websites Australian marketers can revolutionize content delivery on corporate websites – making the ‘one size fits all’ home page a thing of the past – through a first of a kind solution from Inivio and Datalicious, launched recently at the ADMA conference in Sydney.  ... Read More »

Acxiom Revenues Down 2%

Acxiom revenue (quarter ending June 30th 2013) was $266 million, down 2 percent compared to $272 million for the prior-year period.  Income from operations decreased 5 percent to $24 million in the current quarter, compared to $25 million in the prior year. Marketing and Data Services revenue decreased 2 percent to $188 million in the quarter, compared to $192 million; ... Read More »

Harte-Hanks Q2 2013 Revenues Flat

Harte-Hanks, Inc. (NYSE: HHS) reported second quarter 2013 diluted earnings per share from continuing operations of $0.13 on revenues of $188.3 million (versus $189,6 of prior year period). Total revenues decreased 0.7% driven by a decrease in Direct Marketing revenues of 1.9%, partially offset by an increase in Shoppers revenues of 2.8%.  Direct Marketing results reflect the impact of our ... Read More »

Salesforce.com Introduces New Radian6 Social Listening Coverage in China, Russia

For the first time, global brands will be able to comprehensively listen to conversations and engage with people on the most popular and widely adopted social networks in China and Russia, including Sina Weibo and VKontakte (VK.com). With the new social listening coverage, marketers will be empowered to identify sales leads, discover advocates, uncover social influence, track sentiment and more ... Read More »

Salesforce.com Completes Acquisition of ExactTarget

Salesforce.com (NYSE: CRM) announced it has completed its acquisition of ExactTarget, a leading cloud marketing platform used by more than 6,000 companies including Coca-Cola, Gap and Nike. Salesforce.com’s acquisition of ExactTarget furthers its mission of being the world’s leading CRM platform—one that enables companies to transform how they connect with their customers across sales, service and marketing. By combining ExactTarget’s leading ... Read More »

Experian Australia in Partnership with Eyeota

Experian Australia announced a partnership deal with customer data targeting company, eyeota, creating one of Australia’s most comprehensive portfolios blending online and offline audience data. By combining Experian’s Mosaic geo-demographic information with online data in eyeota’s consumer data marketplace, marketers have access to the largest online customer data set in the country. The enhanced data will enable brands to connect ... Read More »