Home » Industry » Direct Marketing – Consumer (page 5)

Direct Marketing – Consumer

Acxiom Germany Offers Consumer Data with Ethnic and Religious Characteristics

According to the German publication „Capital“  Acxiom offers consumer data on 15 million German residents with the characteristics of „Repatriates“, „Non-european Islamic“ , „Balkan“ and „African / South of the Sahara”.   The characteristics will be determined based on a pre-and surname analysis and matched with public sector information .  Dataprotection advocates in Germany voiced their opposition to this type ... Read More »

E-marketing and the Rifle Shot into the Dark

Anthea Stratigos, Co-founder and CEO of Outsell Inc. expresses her frustration about the flood of irrelevant, misdirected mail.    The following is an excerpt of her recent ‘Insight’: “Every so often, everyday life with end users yields profound insights about how parts of the media and information industry really work. The ever increasing amount of irrelevant email pouring into the inbox ... Read More »

IMS Health Buys Social Media Analyst Semantelli

IMS Health has acquired social media analytics firm Semantelli for an undisclosed sum. Bridgewater, NJ-based Semantelli offers a set of cloud-based tools that automate the collection of insights into consumer and physician behavior and sentiments. Its proprietary technologies enable organizations to access, navigate and analyze both structured and unstructured data from thousands of online resources, including social networks and other ... Read More »

Acxiom Opts for Transparency

Acxiom is preparing to step out of the shadows of obscurity, according to an article published by the Financial Times.  With data brokers coming under Congressional and regulatory scrutiny Acxiom’s chief marketing and strategy officer Tim Suther feels the time is right for the industry to become more transparent. Suther told the FT in a recent interview: “We live in ... Read More »

Experian Acquires Melbourne-based Pacific Micromarketing

Experian has acquired Melbourne-based analytics business Pacific Micromarketing from publishing group PMP for $AUD 6.2 million (US $6.5m). Pacific helps clients analyze customer databases to develop consumer, market and neighbourhood classifications, analysis and insights, assisting with decisions from customer targeting to the location of new stores. Teams of consultants and analysts are backed up by tools such as the household ... Read More »

China: D&B Fined In D&B Roadway Case

As reported by the Wall Street Journal a Shanghai court has fined Dun & Bradstreet Corp. one million yuan ($160,640) and sentenced four former executives to up to two years each in prison for illegally buying information on Chinese consumers. Shanghai’s Zhabei district court, which issued the ruling, posted the decision on microblogging site Tencent Weibo on Wednesday afternoon.  The ... Read More »

Bisnode Divests Baby DM Scandinavia

Bisnode has divested Baby DM Scandinavia in Sweden, Norway, Denmark and Finland. Baby DM Scandinavia offers marketing solutions targeted towards young families and parent to be. The divestment is in line with Bisnode’s strategy to streamline its business and focus on growth in the core offering. Baby DM Scandinavia owns the concepts Baby Bag and Babybox. Baby DM Scandinavia has ... Read More »

Acxiom Q2 (Sept. 30th, 2012) Revenues down 3%

Acxiom® Corporation (Nasdaq: ACXM) announced financial results for its second quarter ended September 30, 2012.   Revenue from continuing operations was $277 million, down 3 percent compared to $286 million for the second quarter last year.  Income from continuing operations increased 12 percent to $30 million in the current quarter, compared to $27 million in the prior year. Marketing and data ... Read More »

Harte-Hanks Q3 Revenues Declined by 8%

Harte-Hanks, Inc. (NYSE: HHS) reported third quarter 2012 diluted earnings per share of $0.14 on revenues of $195.8 million. These results compare to diluted earnings per share of $0.19 on $212.8 million in revenues for the third quarter of 2011.  Operating income was down to US$ 16,212 million or 21.7%. For the three months ended September 30, 2012, the company ... Read More »