The Ongoing Challenge Of B2B Multi-Channel Attribution: 7 Practical Workarounds
B2B marketers have long struggled to demonstrate results along the complex path from a campaign...
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Category: Marketing and Sales Intelligence
10 B2B Marketing Strategies for a World Without Face-to-Face Events
The pandemic has taken away one of B2B marketing’s steadiest, most reliable sources of lead...
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Zoominfo Q2 2020 Revenue Up 62% (40% organic)
GAAP Revenue of $110.9 million Grows 62% year-over-year (40% Organic Growth) GAAP Operating Margin...
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Business Information: Impact of COVID-19 Pandemic on Information Consumption: Winners and Losers
Recession Resistant Product Mix and Being at the Right Place at the Right Time was the Key for...
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BIIA 2019 BIENNIAL CONFERENCE
Announcements
BIIA 2017 Biennial Conference
