Category: Marketing Tools

ZoomInfo Acquires Clickagy to Deliver Streaming Intent Data

by Joachim Bartels | Oct 18, 2020 | ! Homepage Slider, ! Recent Industry News, Artificial Intelligence, B2B Intent Data, B2B Marketing, Breaking News, Intent Marketing, Marketing & Sales Information, Marketing Tools, United States, ZoomInfo | 0 |

Artificial Intelligence-Powered Intent Enables Sellers and Marketers to Engage with Prospects and...

What Is Sales Enablement, Anyway?

by Joachim Bartels | Oct 6, 2020 | ! Homepage Slider, ! Recent Industry News, B2B Marketing, Digital Marketing, Insights, Marketing & Sales Information, Marketing Services, Marketing Tools, Member News | 0 |

The other day I was invited to speak on retention marketing as part of a 3-webinar series on sales...

TransUnion Continues Its Ad Tech Buying Spree With Tru Optik Acquisition

by Joachim Bartels | Oct 4, 2020 | ! Homepage Slider, ! Recent Member News, Credit Bureau News, Data Management, Digital Marketing, Digital Marketing - Consumer, Digital Media, Identity, Marketing Tools, Member News, Platforms / Workflow Tools, The BIIA Network, TransUnion, United States | 0 |

TransUnion Accelerates Strategic Focus on Identity-Enabled Marketing Solutions with Agreement to...

The Ongoing Challenge Of B2B Multi-Channel Attribution: 7 Practical Workarounds

by Joachim Bartels | Oct 2, 2020 | ! Homepage Slider, ! Recent Industry News, B2B Marketing, Digital Marketing, Marketing and Sales Intelligence, Marketing Tools, Member News, The BIIA Network, Trends | 0 |

B2B marketers have long struggled to demonstrate results along the complex path from a campaign...

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