Category: Marketing Tools

Harte Hanks Names Industry Veteran Bant Breen as CEO

by Joachim Bartels | Jan 14, 2019 | ! Recent Industry News, Breaking News, CRM, CRM Services, Data Aggregation, Digital Marketing, Digital Marketing - Consumer, Harte-Hanks, Industry Dynamics, Information Professionals on the Move, Marketing & Sales Information, Marketing Automation, Marketing Tools, Multi-channel Marketing, United States | 0 |

Harte Hanks (NYSE: HHS), a leading data-driven multi-channel marketing solutions firm, announced...

TransUnion: Segmentation and Multi-channel Marketing Tactics on the Rise due to GDPR

by Joachim Bartels | Jan 2, 2019 | ! Recent Member News, BIG DATA, Breaking News, Credit Bureau News, CRM, CRM Services, Digital Marketing, Digital Marketing - Consumer, Direct Marketing - B2B, Direct Marketing - Consumer, Information Management, Marketing & Sales Information, Marketing Tools, Member News, The BIIA Network, TransUnion, United States | 0 |

Marketers have moved to data segmentation and multi-channel marketing tactics, following the...

Equifax Ignite™ Data and Analytics Suite Launches in UK

by Joachim Bartels | Dec 24, 2018 | ! Recent Member News, Analytics, APPS, Cloud Services, Consumer Credit Information, Credit Bureau News, Credit Scoring & Decision System, Equifax, Marketing Tools, Risk Solutions - Prediction, Uncategorized, United Kingdom | 0 |

Cloud-platform redefines access to data and analytics to drive customers’ competitive advantage...

HG Data Audience Extends Technographics

by Joachim Bartels | Dec 20, 2018 | ! Recent Industry News, B2B Marketing, CRM, CRM Services, Data Aggregation, Digital Marketing, HG Data, Identity Data Management, Industry Dynamics, Lead Generation, LiveRamp, Marketing & Sales Information, Marketing Tools, United States | 0 |

HG Data, a provider of company intelligence for B2B technology marketers, has released HG Data...

Experian and Kenshoo Team Up to Offer Third-party Data for Facebook Campaigns

by Joachim Bartels | Nov 27, 2018 | ! Recent Member News, Consumer Marketing, Credit Bureau News, CRM, CRM Services, Digital Marketing, Experian, Kenshoo, Marketing Automation, Marketing Tools, Member News, The BIIA Network, United States | 0 |

The partnership offers marketers more than 1,100 audience segments for ad-targeting purposes. The...

Harte Hanks Q3 2018 Revenue Down 32.7%

by Joachim Bartels | Nov 26, 2018 | ! Recent Industry News, Consumer Marketing, CRM, CRM Services, Digital Marketing, Harte-Hanks, Industry Dynamics, Marketing & Sales Information, Marketing Tools, United States | 0 |

Third quarter 2018 revenues were $63.6 million, compared to $94.4 million during the same quarter...

Keeping up with ABM: Tips from the FlipMyFunnel Conference

by Joachim Bartels | Oct 16, 2018 | ! Recent Member News, B2B Marketing, Business Information, Digital Marketing, Direct Marketing - B2B, Marketing & Sales Information, Marketing Tools, Member News, The BIIA Network | 0 |

I attended my first FlipMyFunnel conference this month, and picked up some fresh insights into...

LiveRamp Emerges from the Acxiom Spin-0ff – Will Trade as RAMP on NYSE

by Joachim Bartels | Oct 15, 2018 | ! Recent Industry News, Acxiom, B2B Marketing, Business Information, CRM, CRM Services, Data Aggregation, Digital Marketing, Identity, Identity Data Management, Industry Dynamics, LiveRamp, Marketing & Sales Information, Marketing Tools, SaaS (Software-as-a-Service), United States | 0 |

Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, announced...

7 Common Hurdles To Overcome During a Data Migration

by Joachim Bartels | Oct 11, 2018 | ! Recent Member News, BIG DATA, Business Information, Data Enrichment, Data Integration, Data Matching, Data Quality, Data Standards, Direct Marketing - B2B, Experian, Marketing & Sales Information, Marketing Tools, Member News, The BIIA Network, United States | 0 |

In the digital age, customer demands and technological advancements are growing and changing. Now...

Salesforce Launches New Low-Code Tools on the Lightning Platform

by Joachim Bartels | Sep 21, 2018 | ! Recent Industry News, CRM, CRM Services, Industry Dynamics, Marketing Tools, Salesforce, Uncategorized, United States | 0 |

New Lightning Object Creator enables anyone to turn a spreadsheet into an enterprise app with...

Smart Harbor Partners with Infogroup to Bring Best-in-Class Small Business Search Listing Service to Insurance Industry

by Joachim Bartels | Sep 13, 2018 | ! Recent Industry News, Breaking News, Digital Marketing, Digital Technology, Digitization, Industry Dynamics, InfoGroup, Marketing Tools, Smart Harbor, United States | 0 |

Company Integrates Business Listing Solution into its Smart Digital Platform for Insurance...

Harte Hanks President and CEO Karen Puckett to Step Down Effective Immediately

by Joachim Bartels | Sep 3, 2018 | ! Recent Industry News, CRM, Digital Marketing, Direct Marketing - B2B, Direct Marketing - Consumer, Harte-Hanks, Industry Dynamics, Information Professionals on the Move, Marketing & Sales Information, Marketing Tools, United States | 0 |

In the interim, the company’s board of directors has created a temporary Office of the CEO...

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BIIA 2017 Bienial Conference - Bangkok, Thailand

BIIA 2017 Bienial Conference - Bangkok, Thailand

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