CHEETAHMAIL NAMED A LEADER AMONG EMAIL SERVICE PROVIDERS

Posted by Joachim Bartels | Dec 28, 2010 | Experian, Forrester, Marketing & Sales Information, United States | 0 |

Experian Marketing Services, a provider of customer targeting and engagement services, announced that Forrester Research named it as one of the leaders in The Forrester Wave: Email Marketing Service Providers, Q4 2009. Experian® CheetahMail®, Experian Marketing Services’ email capability, was named a leader and earned the highest score in market presence when compared with other vendors in its category. According to Forrester, “Experian Marketing Services’ platform has excellent production services capabilities as well as a comprehensive self-service application (Experian CheetahMail) that caters to 40% of its clients that work with the vendor in that fashion. It earned a perfect customer satisfaction score and has a long history of complex data integrations as well as a global footprint.” Source: Experian Press Release

BIIA Newsletter February 2010 Issue

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Joachim Bartels

Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.

The BIIA library is approaching 10,000 news items and best demonstrated practices. BIIA members receive regular news alerts on key developments in the industry and the regulatory environment. The BIIA readership is widespread: between 4 to 5 thousand unique visitors access BIIA.com per month.