Experian Marketing Services, a provider of customer targeting and engagement services, announced that Forrester Research named it as one of the leaders in The Forrester Wave: Email Marketing Service Providers, Q4 2009. Experian® CheetahMail®, Experian Marketing Services’ email capability, was named a leader and earned the highest score in market presence when compared with other vendors in its category. According to Forrester, “Experian Marketing Services’ platform has excellent production services capabilities as well as a comprehensive self-service application (Experian CheetahMail) that caters to 40% of its clients that work with the vendor in that fashion. It earned a perfect customer satisfaction score and has a long history of complex data integrations as well as a global footprint.” Source: Experian Press Release
About The Author
Joachim C Bartels is a co-founder, director, head of information resources and Editor-in-Chief of BIIA. In his capacity as Editor-in-Chief he is responsible for the selection of relevant information content concerning industry insights, trends, technological developments, standards and policies impacting BIIA members in particular and the business information industry in general.
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